By popular demand: the OK Go Rube Goldberg machine

We’ve received many tips regarding the OK Go video that features a Rube Goldberg machine. If you haven’t seen it yet, check out their video after the break. This is the rare instance when a YouTube video features an audio track with the full endorsement of the artists that recorded it.

Our first thought when watching this? Who are the lucky dogs who got paid to design and build that contraption? You don’t have to scratch your head over that one, the Band has posted a four-part video series talking about the machine and documenting the design meetings and build process (those videos also after the break). The engineer artists at Syyn Labs were tapped to pull off the meticulous mayhem and we think they did a stellar job. There’s been a lot of press about the work, but our favorite was over at Wired because it details the process, not the end product.

The best part about Rube Goldberg Machines is that asking “why?” is the wrong questions. The sheer joy of the build makes taking over a house or over-complicating the fulfillment of hunger worth it.

OK Go – This Too Shall Pass – Rube Goldberg Machine version


  1. mrgoogfan says:

    I saw this a week ago and it is quite possibly the best rube goldberg i have ever seen. By far much better than the toyota one.

  2. test says:

    toyota never made a rube goldberg video /thatguy

    too bad they are such a bad band, the music really takes away from it.

  3. andrew says:
  4. clark says:


    errmm… don’t you mean this?

  5. Mouse trap says:

    When ever i see the name Rube Goldberg or see a video like this i instantly think Mouse Trap. As in the board game. lol

  6. Scotty says:

    Hackaday is slipping bad….

  7. Adam Ziegler says:

    I think they helped it along at 2:20… and a few other places. But it is still amazing that this is a no-cut shot… in time with the music.

  8. D- says:

    Some of the contraptions take too long to go through all their steps for my tastes.

  9. emperor says:

    I was offered to help out on this, too bad it was on the other side of the country. It came out amazing.

  10. polossatik says:

    Now just waiting until their label flags it as a silly “not available in your country” video…
    But nicely done.

  11. grovenstien says:


  12. Hugo Kol says:

    As I can se by analyse frame by frame there is an cut at 02:27

  13. Marry says:

    Such cool video. Its not only an ad also a piece of art.

  14. xio2 says:

    lol, lets all celebrate root-level physics!

  15. charlie says:

    It’s kind of interesting the making of video appears to just have more ego stroking of the band guy than any actual making.

    still nice build.

  16. patrick says:

    Ok Go is for open media- (watch the video to the right)

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