Oh no, lets hope this little gimmick doesn’t catch on. Volkswagen has put out an advertisement in an Indian newspaper that plays an audio file when you unfold the paper. This appears to work much like those greeting cards that play a song when you open them. There’s a sensor that detects the newspaper opening, probably just a piece of plastic or paper that slides out from between two contacts. This allows power to the circuit and the audio file is played. Can you imagine how obnoxious this could be? Especially if your newspaper was riddled with these and those E-paper screens. Then again, that speaker looks like massive overkill for this kind of thing and might be a decent piece electronics to keep in the reuse bin. You can see a video of the newspaper after the break.