This huge and mesmerizing interactive display is just a big piece of advertising. It is a flip-dot display. Each pixel is a mechanical disk, white on one side and black on the other. The team over at BreakfastNY hacked the display modules and wrote their own software so that it can be refreshed with lighting quickness. To the left you can see the high contrast text, but on the right it’s showing the camera-based interactivity. A few seconds later this gentleman sweeps his arm to the side and all the pixels scatter as if blown away by a forceful wind. You might as well just skip down to the video after the break right now.
The display is an advertisement for a new show on the TNT network called Perception. We’ve got to say, if you’re going to advertise this is the way to do it. Make something cool, then share the details. We get to enjoy the clickity-clack of all those dots flipping into place and they got us to at least recognize the network and say the name of the show. Everyone wins.
[Thanks Itamar via Engadget]