Oreo-creme hater builds Rube Goldberg CNC router to remove the Stuf


Look, we understand the need to find a project to occupy your time and interest. So we’re not going to ask the wrong question (why?) for this one. This guy hates the creme that connects the chocolate cookies to make an Oreo. So he built a complicated system to separate the cookies and remove the creme. Check out the video after the break for a hardware overview (where we catch a glimpse of an Arduino RBBB) and a complete demonstration.

Although the project is a marketing gimmick for the company, we really love the fun they had making the video and the device actually works! Drop a cookie in the chute and it will be lifted into position for cleaving with a hatchet (we’re unsure what the string mechanism on the hatchet is for). The two pieces are then grabbed by some servo-powered grippers and transferred to a CNC router bed where a Dremel tool removes the residual creme before dumping the cookies out into your hand.

Once again, marketers should take note of this style of advertising. Notice the two main features achieved here: including a product in something we’re genuinely interested in and not being annoying (we’re looking at you Head-On).

Continue reading “Oreo-creme hater builds Rube Goldberg CNC router to remove the Stuf”

Flip-dot display is an advertising experience we can get behind

This huge and mesmerizing interactive display is just a big piece of advertising. It is a flip-dot display. Each pixel is a mechanical disk, white on one side and black on the other. The team over at BreakfastNY hacked the display modules and wrote their own software so that it can be refreshed with lighting quickness. To the left you can see the high contrast text, but on the right it’s showing the camera-based interactivity. A few seconds later this gentleman sweeps his arm to the side and all the pixels scatter as if blown away by a forceful wind. You might as well just skip down to the video after the break right now.

The display is an advertisement for a new show on the TNT network called Perception. We’ve got to say, if you’re going to advertise this is the way to do it. Make something cool, then share the details. We get to enjoy the clickity-clack of all those dots flipping into place and they got us to at least recognize the network and say the name of the show. Everyone wins.

Continue reading “Flip-dot display is an advertising experience we can get behind”

Hackaday Links: April 20, 2012

Introducing Hackaday: how it’s made edition

Ever wonder how the make the forms for marine propellers? Now you have. It turns out they use a bunch of plywood, Bondo, and sandpaper. Awesome viewing for a coffee break.

Finally a new way to hurt yourself!

[Darrell]’s solder flux pen was filled and capped at sea level. When this pen made it to his work bench high in the mountains of Colorado there was a significant amount of pressure in that pen. The flux squirted out right into [Darrell]’s eye. Better get some Visine on that, man.

The most accurate television portrayal of hacking ever

[Russell] was watching TV last night and saw an interesting commercial. It’s a bunch of electronic components, then a nook color showing the front page of Make: Projects, an Arduino schematic, and finally a happy robot. Two observations: firstly, someone in media and advertising doesn’t think ‘hacking’ is WarGames stealing bank accounts. Secondly, an ad exec looked into current users.

Here’s the official YouTube video of the commercial.

In a world… where components aren’t soldered… one man… uses a soldering station.

Adafruit linked to the most outrageous promo video ever. This Weller soldering station provides 240 watts, battles alongside Agamemnon at Troy,  has rework tweezers, and travels to Italy to wage war against the Latins.

An IDE for the 21st century

[Chris] is currently developing a new paradigm for programming. He calls it Light Table, and it’s designed to be an improvement over a simple text editor and project manager. All the documentation is at your fingertips, you can make changes on the fly. It reminds us of the zzstructure emulator we saw last year. It’s something to keep an eye on at least.

Redbull sends marketing doodad to hackerspace using an open source product


Looks like Redbull is harnessing the power of open source hardware to market their product to hackers everywhere. We’d say that it worked because here we are, posting up some free advertising for them. It seems that a rep for the company dropped off a package at a hackerspace in LA called Null Space Labs. It came in what is obviously a laser cut wooden box, a material that tends to make hackers salivate. Inside they found the board you see above. It took a bit of time to look over the hardware was eventually identified as an Uzebox. Sure enough, then plugged in an original NES controller to the controller port on the back of the board and were playing a version of  Pac-man in no time.

Marketing and advertising have their place in our lives which can be annoying and intrusive at times. But we have no problem with it when done creatively and targeted to our interests. Good job Redbull, and might we add, that’s a heck of a routing path for your PCB outline!

Wireless electricity enables next generation of annoying packaging

Yep, these cereal boxes light up. They’re using a new branded-technology called eCoupling that provides electricity via induction, which means the shelves have a coil with AC power running through it. The “printed coils” on the boxes allow inventory control and data exchange presumably thanks to a low-power microcontroller. But in the video after the break you can see that the printed lighting on the boxes lets them flash parts of the box art as a way to attract customers’ attention. We’d bet that they’re using electroluminescent materials but we weren’t able to get find specifics on how this is done. We just hope advertisers don’t start rolling noise-makers into their packaging.

Continue reading “Wireless electricity enables next generation of annoying packaging”

CBS to advertise using Video-in-Print technology

In what seems like another move to blur the line between digital and print media, CBS has announced that they will be introducing something called Video-in-Print technology in next month’s issue of Entertainment Weekly. Video-in-Print, or ViP, technology consists of a small LCD screen and circuit board that can be inserted into print media and play video and audio content. CBS is using the ViP technology to promote their fall prime-time television lineup. Video-in-Print technology is the brainchild of Americhip, a company that claims to specialize in multisensory marketing. The ViP player in next month’s issue of Entertainment Weekly incorporates a 320×240 resolution TFT LCD screen and a rechargeable battery lasting 50-60 hours. The battery can be recharged via the player’s on-board mini USB port. While this isn’t the first time that we’ve seen a magazine do something like this, as far as we know this is the first time that anyone has put a video player into a magazine. That being said, there seems to be no indication whether or not CBS will make it easy for us to modify the ViP player’s software like Esquire did with their e-ink display. We’re not entirely sure what we’re going to do with the ViP player, but the fact that it has a mini USB port gives us some interesting ideas. Juicebox, anyone?