Flogo – A Floating Foam Logo Generator

July 1, 2011 by Mike Nathan 29 Comments

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Check out this floating foam letter machine that was shown off at last year’s IFA show in Berlin, the German equivalent of CES. The contraption is called Flogos, and comes from a company named SnowMasters based out of Alabama.

The Flogos machine consists of a helium and compressed air bubble generator positioned below a custom stencil cutout. As the bubbles form, they are forced into a relatively tight formation as they exit the stencil. Once a nice thick layer is established, a small plastic arm is dragged across the surface, liberating the foam from the stencil allowing it to float through the sky as you can see in the video below.

We think it’s pretty cool, and we wouldn’t mind having one around just for kicks. If you were to lay some stencils over a tweaked version of this foam generator we featured last year, you could probably have your own floating foam printer up and running in no time.

Stick around to see the video from IFA that originally caught our attention.

[Thanks DMF]

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Redbull Sends Marketing Doodad To Hackerspace Using An Open Source Product

March 24, 2011 by Mike Szczys 39 Comments

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Looks like Redbull is harnessing the power of open source hardware to market their product to hackers everywhere. We’d say that it worked because here we are, posting up some free advertising for them. It seems that a rep for the company dropped off a package at a hackerspace in LA called Null Space Labs. It came in what is obviously a laser cut wooden box, a material that tends to make hackers salivate. Inside they found the board you see above. It took a bit of time to look over the hardware was eventually identified as an Uzebox. Sure enough, then plugged in an original NES controller to the controller port on the back of the board and were playing a version of Pac-man in no time.

Marketing and advertising have their place in our lives which can be annoying and intrusive at times. But we have no problem with it when done creatively and targeted to our interests. Good job Redbull, and might we add, that’s a heck of a routing path for your PCB outline!

Wireless Electricity Enables Next Generation Of Annoying Packaging

January 28, 2011 by Mike Szczys 88 Comments

Yep, these cereal boxes light up. They’re using a new branded-technology called eCoupling that provides electricity via induction, which means the shelves have a coil with AC power running through it. The “printed coils” on the boxes allow inventory control and data exchange presumably thanks to a low-power microcontroller. But in the video after the break you can see that the printed lighting on the boxes lets them flash parts of the box art as a way to attract customers’ attention. We’d bet that they’re using electroluminescent materials but we weren’t able to get find specifics on how this is done. We just hope advertisers don’t start rolling noise-makers into their packaging.

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CBS To Advertise Using Video-in-Print Technology

August 21, 2009 by Nick Caiello 54 Comments

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In what seems like another move to blur the line between digital and print media, CBS has announced that they will be introducing something called Video-in-Print technology in next month’s issue of Entertainment Weekly. Video-in-Print, or ViP, technology consists of a small LCD screen and circuit board that can be inserted into print media and play video and audio content. CBS is using the ViP technology to promote their fall prime-time television lineup. Video-in-Print technology is the brainchild of Americhip, a company that claims to specialize in multisensory marketing. The ViP player in next month’s issue of Entertainment Weekly incorporates a 320×240 resolution TFT LCD screen and a rechargeable battery lasting 50-60 hours. The battery can be recharged via the player’s on-board mini USB port. While this isn’t the first time that we’ve seen a magazine do something like this, as far as we know this is the first time that anyone has put a video player into a magazine. That being said, there seems to be no indication whether or not CBS will make it easy for us to modify the ViP player’s software like Esquire did with their e-ink display. We’re not entirely sure what we’re going to do with the ViP player, but the fact that it has a mini USB port gives us some interesting ideas. Juicebox, anyone?

Chalkbot Vs GraffitiWriter

July 9, 2009 by Caleb Kraft 30 Comments

For those who watched the Tour de France, you may have been pleasantly surprised to see some cool tech. Nike was using a robot to paint pictures on the street in chalk dot matrix style. It was accepted by the general public as new and innovative, as well as generally cool. In the hacker community though, a bit of trouble began to brew. The Chalkbot bears more than a passing resemblance to a project called GraffitiWriter. GraffitiWriter was a bot initially designed to protest the militarization of robotics. As it turns out, one of the early developers of the GraffitiWriter is behind the Chalkbot in a legitimate contract. The trouble doesn’t seem to be one of intellectual property legalities. People are mad at the corporatization of public work. They want kids watching to know that this system was designed by regular people in their spare time at their homes, not by a team of researches in a secret underground Nike laboratory.

The article takes a bit of a turn and talks some about the possibility of projects being taken and used for corporate advertisement. The specific item they are talking about is the Image Fulgurator which secretly projects images on objects in your photographs. You’ll have to go check that one out to see how it works.

Charter Abandons Packet Monitoring Advertising Plan

June 25, 2008 by Eliot 3 Comments

Charter Communications has announced that it will no longer be attempting to target advertising based on user actions. The original strategy would have involved inspecting the contents of every packet sent or received by the customer. This usage pattern is associated with a specific IP and relevant ads are displayed on sites using NebuAd when that IP visits. NebuAd doesn’t directly share the IP, but we’ve seen in the past, even with obfuscation, a user’s search patterns alone have been known to give away their identity. The majority of all internet traffic is plaintext, but endusers have an expectation of privacy. User backlash is what eventually caused Charter to back down, but that doesn’t mean companies like NebuAd are going to be any less common.