Hackaday’s Interview With Arduino CEO [Massimo Banzi]

July 7, 2015 by Mike Szczys 25 Comments

I caught up with [Massimo Banzi] at the Shenzhen Maker Faire to talk about manufacturing in China, the current and future of Arduino, and how recent events may shape the Open Hardware landscape.

The big news from Arduino at SZMF is a new partnership with Seeed Studio to manufacture theGenuino. This is an official Arduino board manufactured in China for the Chinese market. Knowing that the board is official and connected to the founders is key point to get makers to adopt this hardware. [Massimo] makes a good point about the ideal of “Proudly Made in China” which I could see as a selling point for the burgeoning maker market there. This may be a growing principle in China, but in an ocean of clone boards it sounds like a tough path forward. On the other hand, their booth was mobbed with people putting in new orders.

[Massimo] belives the current Arduino strife has actually served to move the project forward. He cites the schism between arduino.cc and arduino.org for catalyzing manufacturing partnerships with both Adafruit Industries and Seeed Studios. This has resulted in official Arduino hardware that is not made only in Italy, but made in the region the hardware will be used; NYC for US orders, Shenzhen for China orders.

Our discussion wraps up with a plea from [Massimo] for the Hackaday community to be a little less fickle about projects using Arduino. That one makes me chuckle a bit!

Arduino Vs Arduino: These Are Not The Droids…

May 22, 2015 by Elliot Williams 55 Comments

We’ve been trying to not pick favorites in the Arduino controversy, or at least remain open-minded to both sides of the story. Some businesses, on the other hand, are clearly aligning themselves. (Full text of e-mail below.)

Reader [Francisco Zabala], from cool robot-supplies store Acrobotic, got this e-mail from an Amazon distributor where he purchased some Arduinos “ages ago” and was angered enough at the brazen tone to drop us a line.

Thank you for our Arduino purchase from our Amazon.com store. We truly appreciate your business.

We are writing to let you know about an important change in Arduino products. The new website for Arduino is now officially Arduino.org. The old website (arduino.cc) should no longer be used.

All new Arduino hardware will be transitioned from the old Arduino.cc badging to the new Arduino.org badging. Please be aware that during this transition, you may receive Arduino hardware with either Arduino.cc or Arduino.org. Both are authentic Arduino-brand hardware.

If you use Arduino.org branded hardware on the old site, you may be presented with an error. Please use the new Arduino.org site.

We know for sure that Arduino SRL sent out a letter to distributors claiming that they were the real Arduino because they’ve been manufacturing the boards. Seeing a distributor recommend against the software at arduino.cc in such stark terms makes us wonder if there have been similar letters sent out concerning the IDE fork. Anyone have anything? Send us a tip if you do.

We find it a little ironic that when arduino.cc added the now-retracted popup that specifically targeted boards made by Smart Projects / Arduino SRL, that they opened themselves up to this sort of counter-attack: if you see an error popup, just switch over to the “new official” IDE. Oops. Good that it’s gone now.

Finally, we’ve got to say that “the old website should no longer be used” is pretty rich: we’re hackers, we use whatever software / IDE we like, thank you very much! No matter how the legal battles end up, and no matter who tells you to use what codebase, the beauty of open source is that it’s up to you, and not them. Hack on, y’all!

Thanks, [Francisco] for the tip.

Your Arduino Packaging Could Sway A Court Case

April 19, 2015 by Mike Szczys 115 Comments

Our friends over at Adafruit just made an interesting suggestion regarding the Arduino vs. Arduino saga. They noticed that the packaging for the Arduino UNO includes a pamphlet that states:

Manufactured under license
from Arduino by
SMART PROJECTS S.r.l.

Wow. That’s pretty interesting. Smart Projects is the former name of Arduino SRL. If you missed it, go back and read some of our previous coverage. Specifically, Arduino SRL is claiming to be the real trademark holder and has gone as far as forking the Arduino IDE and upping the version number in what appears to be an attempt to direct users toward their newly founded Arduino.org website/ecosystem/quagmire. If they feel they own the trademark why would they include this statement in their packaging?

Finding this in the a unit from a September 2014 is interesting. But Adafruit’s post is a call to action. We share their curiosity of discovering how far back official Arduino hardware has included such license notices. So, head on down to your work bench… start peeling back years worth of discarded hacks, clipped leads, fried servos, and other detritus. Find the packaging and take a picture. Bonus points if you have an invoice that associates a date with it. Either way, post the pictures on your social media hub of choice with #TeamArduinoCC. You can also embed it in the comments using HTML IMG tags if you wish.

Standard “I am not a lawyer” disclaimer applies here. We know you aren’t either so let’s all share what we think this means to pending lawsuits in the comments. Does this matter and why?

Arduino Vs. Arduino: The Reseller’s Conundrum

April 15, 2015 by Brian Benchoff 64 Comments

Over the last few months, the internal struggles between the various founders of Arduino have come to a head. This began last November when Arduino SRL (the Italian version of an LLC) sued Arduino LLC for trademark infringement in Massachusetts District court. To assuage the hearts and minds of the maker community, Arduino SRL said they were the real Arduino by virtue of being the first ones to manufacture Arduino boards. A fork of the Arduino IDE by Arduino SRL – simply an update to the version number – was a ploy to further cement their position as the true developers of Arduino.

This is a mess, but not just for two organizations fighting over a trademark. If you’re selling Arduinos in your web store, which Arduino do you side with?

[Nate] from Sparkfun is answering that question with a non-answer.

Currently, Arduino SRL is the only source of Arduino Unos. Sparkfun will continue to buy Unos from SRL, but they’re not necessarily siding with Arduino SRL; people demand blue Arduinos with Italy silkscreened on the board, and Sparkfun is more than happy to supply these.

There are, however, questions about the future of Arduino hardware. The Arduino software stack will surely be around in a year, but anyone that will be purchasing thousands of little blue boards over the next year is understandably nervous.

This isn’t the first time Sparkfun has faced a challenge in Arduino supply. In 2012, when the Arduino Uno R3 was released, all the documentation for their very popular Inventor’s Kit was obsoleted overnight. In response to these supply chain problems, Sparkfun created the RedBoard.

Sparkfun has always offered to pay royalties on the RedBoard to Arduino LLC, just as they do with the Arduino Pro and Pro Mini. Effectively, Sparkfun is on the fence, with offers to manufacture the Arduino Zero, Uno, Mega, and Due coming from the LLC.

The reason for this is consumers. If someone wants an Arduino SRL-manufactured board, they’ll buy it. If, however, a customer wants to support Arduino LLC, that option is on the table as well.

It’s not a pretty position to be in, but it does show how someone can support one Arduino over another. In a year or two, there will only be one Arduino, but until then, if you have a preference, at least Sparkfun is giving you a choice.

Credit to Sparkfun for the great Spy vs. Spy image. Why don’t you sell googly eyes?

Arduino IDE Forked

April 6, 2015 by Elliot Williams 110 Comments

As if it weren’t confusing enough in the Arduino world these days, now we’re going to have to deal with conflicting version numbers for the IDE. Yup, it’s been forked. Arduino LLC is offering a recently-updated version 1.6.3 at arduino.cc, but Arduino SRL has bumped up the version number to 1.7.0 at arduino.org. The conflict in naming and versioning has not gone unnoticed.

For those of you who’ve been living under a rock lately, the company that developed the Arduino (Arduino LLC) and the company that’s been manufacturing most of the hardware (Smart Projects SRL, now Arduino SRL) have stopped cooperating, filed a bunch of lawsuits, and now maintain separate websites.

According to this article (Google translate here) the versions don’t differ by much, and the 1.7.0 IDE may even be a step backwards versus 1.6.3. It certainly seems to us that the majority of the active developers in the Arduino project have been sticking with [Massimo Banzi] and the Arduino LLC camp. Of course, everything’s open source and there’s nothing stopping Arduino SRL from porting worthwhile IDE changes across to their version of the codebase.

It doesn’t take a clairvoyant to sense that this may be in response to the warning about non-licensed boards that was included in the “official” 1.6.1 release. Nor does it take a psychic to foresee confusing times ahead.

If you’re interested in doing some code-sleuthing, have a look at the two versions and leave a comment below letting us know of any substantive differences you unearth.

Thanks [Kai], and via [Golem.de].

Arduino SRL To Distributors: “We’re The REAL Arduino”

March 28, 2015 by Elliot Williams 200 Comments

Arduino SRL (formerly known as Smart Projects SRL) sent out a letter to its distribution partners yesterday. If you’ve been following along with the Arduino vs Arduino story (we’ve previously published two installments), the content isn’t entirely surprising; it’s essentially a tactical move to reassure their distribution channels that Arduino SRL is the “One True Arduino”. That said, there’s still some new tidbits buried inside. You can skip down to read the full text below, but here’s our take.

The Business History of Arduino

A quick summary of the legal situation. Arduino LLC was formed in April 2008 by the original five founders to provide a corporate entity behind the Arduino project. Smart Projects SRL, controlled by one of the founders, was tasked with the actual production of the boards. It turns out that Smart Projects had trademarked the Arduino brand in Italy in December 2008, before Arduino LLC got around to filing in April 2009 in the USA. But everyone was friends, right? As long as the licensing fees keep flowing.

Fast-forward to September 2014, when Arduino LLC filed a lawsuit in Italy against Smart Projects claiming that they had infringed LLC’s trademark and that they had recently stopped paying licensing fees on their use of the Arduino name. In October, Smart Projects filed with the USPTO to revoke Arduino LLC’s trademark. In late 2014, Smart Projects changed its company name to Arduino SRL (a “Società a responsabilità limitata” is one form of Italian limited-liability company) and hired a new CEO, [Federico Musto]. Around the same time, Arduino SRL opened up the website arduino.org (different from long-existing arduino.cc) but with nearly identical style. In January 2015, Arduino LLC filed a lawsuit in the US, claiming their right on the Arduino name.

The Gist of it

In short, Arduino LLC has been working on developing the Arduino platform, software, and community while Smart Projects / Arduino SRL was the major official producer of the hardware for most boards. Both are claiming to “be” Arduino, and going after each other in court. So it’s not strange that Arduino SRL would like to try to keep its hold on the distribution channels. Which brings us to their letter to distributors.

March 27 Letter

A good portion of the letter reads to be a very carefully worded defense of why Arduino SRL is the true Arduino:

“Arduino Srl (aka Smart Projects Srl), as you know has been from the beginning of the Arduino® project, the place where the ideas were turned into reality and into a business.”

This is of course strictly true — Smart Projects was certainly the largest manufacturer of Arduino boards. But it sidesteps the issue at hand in the trademark suits: whether they were simply a licensed producer of the boards or whether they’re “Arduino”.

Similarly, in the questions section of the letter, they ask if there are actually two “Arduino” product manufacturers, and answer “not really”. Of course, that’s true. Arduino LLC doesn’t manufacture boards, but exists to license their trademark out to fund development.

The only real news in the letter is that Arduino SRL is replacing its old distribution and logistics company, Magyc Now, with a new one named CC Logistics. Both Magyc and CC Logistics are named as defendants in the US lawsuit filed by Arduino LLC, so it’s unlikely that this change is due to legal fallout.

What this Means

In conclusion, Arduino SRL’s letter to its distributors seems to essentially follow the line of reasoning in their trademark lawsuit in the US against Arduino LLC: since Arduino SRL is doing the manufacturing and using the Arduino name, they’re the true Arduino. Whether or not this will stand up in court, or whether Arduino LLC can make its case that SRL was simply a licensed manufacturer, remains to be seen.

We’ve embedded the contents of the letter after the break. You can also download the original PDF.

Continue reading “Arduino SRL To Distributors: “We’re The REAL Arduino”” →

Arduino V Arduino: Part II

March 12, 2015 by Elliot Williams 122 Comments

Since our last article covering the Arduino v. Arduino case, we’ve received a couple of tips, done some more digging, and learned a lot more about what’s going on. We thought it was time to share the story with you as it develops.

The Players

In short, there are two companies calling themselves “Arduino” at the moment. One, Arduino LLC was founded by [Massimo Banzi], [David Cuartielles], [David Mellis], [Tom Igoe] and [Gianluca Martino] in 2009, runs the website arduino.cc, and has been directing and releasing the code that makes it all work. Most of these folks had been working together on what would become the Arduino project since as early as 2005.

The other “Arduino” used to be called Smart Projects and was the manufacturing arm of the project founded and run by [Gianluca Martino]. Smart Projects changed their name to Arduino SRL in November 2014. (A “Società a responsabilità limitata” is one form of Italian limited-liability company.) They have been a major producer of Arduino boards from the very beginning and recently registered the domain arduino.org.

Around the time of the name change [Martino] sold his shares to a Swiss firm Gheo SA and [Federico Musto] was appointed CEO. Gheo SA is owned and directed by [Musto], who also runs a design consultancy based in the US and Taiwan called dog hunter, LLC.

dog hunter and [Musto] helped develop the Arduino Yun, a mashup of an Arduino with an OpenWRT-compatible WiFi router. dog hunter also runs the Linino.org website to support the Linux distribution that’s running on the router part of the Yun.

In short, on one side is Arduino LLC, run by the original Arduino Five and hosting arduino.cc. On the other is now called Arduino SRL, run by a former co-developer [Federico Musto] who bought out the largest producer of Arduino boards and opened up arduino.org.

Continue reading “Arduino V Arduino: Part II” →