Is your business card flashy? Is it useful in a pinch? Do they cost $32 each and come with an ePaper display? No? Well, then feast your eyes on this over-the-top business card with an ePaper display by [Paul Schow]. Looking to keep busy and challenge himself with a low-power circuit in a small package, he set about making a business card that can be updated every couple of months instead of buying a new stack whenever he updated his information.
Having worked with ePaper before, it seemed to be the go-to option for [Schow] in fulfilling the ultra-low power criteria of his project — eventually deciding on a 2″ display. Also looking to execute this project at speed, he designed the board in KiCad over a few hours after cutting it down to simply the power control, the 40-pin connector and a handful of resistors and capacitors. In this case, haste made waste in the shape of the incorrect orientation of the 40-pin connector and a few other mistakes besides. Version 2.0, however, came together as a perfect proof-of-concept, while 3.0 looks sleek and professional.
If you had made it this far in your journey from project to kit, you would now have a box of electronic components, a pile of printed instructions, and a box of plastic bags, thin card boxes, or whatever other retail packaging you have chosen for your kit. You are ready to start stuffing kits.
It’s All In The Presentation
Your priorities when stuffing a kit are to ensure that your customer receives all the components they should, they can easily identify each component, and that the whole kit is attractively presented such that it invites them to buy or build it when they first see it. This starts before you have packed any components, you must carefully prepare each component into units of the required number and label them if they are otherwise not easy to identify. Pre-cut any components supplied on tape, and write the part number or value on the tape if it is not easily readable. You may even have to package up some difficult-to-identify components in individual labeled bags if they can not have their values written on them, though this incurs an extra expense of little bags and stickers. Some manufacturers will insist on using black tape on which an indelible pen doesn’t show up!
Take care cutting tapes of components, it is sometimes easy to damage their pins. Always cut the tape from the bottom rather than the side with the peelable film, and if necessary carefully bend the tape slightly to open up the gap between components for your scissors.
If you start by deciding how many kits you want to stuff in a sitting, list all the kit components and prepare that number of each of them in the way we’ve described. Then take the required number of packages or bags, and work through each component on the list, stuffing all the bags with one component before starting again moving onto the next. In time you will have a pile of stuffed kits ready to receive their instructions and labeling.
The next step will be to fold your instruction leaflet and pack it in the kit. Take a moment to consider how it can be most attractively presented. For example with a kit packaged in a click-seal plastic bag it makes sense to fold the leaflet such that the colour photo of a completed kit is visible from the front. And when you place it in the bag make sure that the PCB is visible top-outwards in front of it. A customer looking at your kit wants to immediately see what they are likely to create with it.
You can now seal the bag or box, the kit is packed. It only remains to give it a label that has all the pertinent information and is attractive to the customer. You will probably want to put your logo or web address on the label as well as any small print required, alongside the most important feature — the kit description. We’ve put a warning about small parts and curious children, you may also want to put any reglatory or compliance information here. For example in Europe you might have a CE mark and a WEEE logo. Once you have your design sorted you can run it up in your favourite label designing software – we used gLabels – and print as many as you like on sheets of sticky labels. We strongly suggest buying good quality branded labels, the extra money is well worth it when you consider that they will have much more reliable glue, and the extra cost per individual kit will be marginal. Pick a label size which fills a decent space and is easy to read on your packaging without being too big, we used 70mm x 37mm laser labels of which 24 can be had on a single sheet.
Your First Finished Product
It’s an exciting moment when you apply a label to your first fully packed kit and see for the first time what your customers will see: a finished product. You aren’t quite done though, because there is still the small matter of quality control. Take a kit or two from your batch at random, and count all their contents off against your list of what they should contain. This should help you ensure you are packing the kits correctly. Finally, give a completed kit to a friend who has never seen it before, and tell them to build it as a final piece of quality control. They are simulating your customer in every way, if they have no problems then neither should anyone who buys the kit.
Once you’ve built your batch of kits, you will now have the stock you will send out to your customers. Imagine yourself as a customer, if you order a kit you will expect it to arrive in pristine condition. You should therefore now take care of this stock of kits to ensure that it does not come to any harm, its packaging is as crisp and new when you send it out as when you packed it, and it has not attracted any dust while in storage. We would suggest having a separate plastic box for the stock of each kit in your range, and protecting the kits from dust with a lid, or by storing them inside a larger plastic bag.
As we’ve worked through this series of articles, we’ve tried to give you a flavour of the process of bringing an electronic kit from a personal project to the masses. We’ve looked at learning about the market for your kit, we’ve discussed turning a project into a product before writing the best instructions possible and now stuffing your first kits ready for sale. In the next article in the series we’ll talk about how you might sell your products, the different choices open to you for online shops, marketplaces, and crowdfunding.
We’ve had two previous articles in this series on turning a personal electronic project into a saleable kit, in which we’ve examined the kit market in a broader context for a new entrant, and gone on to take a look at the process of assembling the hardware required to create a product. We’ve used an NE555 LED flasher as a simple example , from which we’ve gone through the exercise of setting a cost of production and therefore a retail price.
The remaining task required to complete our kit production is to write the documentation that will accompany it. These will be the instructions from which your customers will build the kit, and their success and any other customers they may send your way will hang on their quality. So many otherwise flawless kits get this part of the offering so wrong, so for a kit manufacturer it represents an easy win into which to put some effort. Continue reading “From Project To Kit: Instructions Are Everything”→
In the previous article in this series on making a personal electronic project into a saleable kit, we looked at the broader picture of the kit market for a new entrant, the importance of gauging whether or not your proposed kit has a viable niche and ensuring that it has a good combination of buildability, instructions, and quality. In this article we will look at specifying and pricing the hardware side of a kit, illustrating in detail with an example project. The project we’ve chosen is a simple NE555 LED flasher which we haven’t built and have no intention of assembling into a kit for real, however it provides a handy reference project without the circuit itself having any special considerations which might distract from the job at hand.
Some of our more dedicated readers may remember me as that promising and talented new writer who disappeared after only a couple of months last fall. Or, alternatively, that moronic new writer who had no idea what he was talking about. But, I’m just going to go ahead and assume it was the former in order to protect my ego. In either case, if you remember me at all, you may have wondered why I left. Was it cholera? Was I drafted into a top-secret CIA program? Did I join a circus as a fledgling trapeze artist?
No, it was none of that. That would be absurd. What would make you think I had any trapeze skills at all, much less circus-worthy ones? The truth is a lot more straightforward, but was also a lot scarier (and more exciting) for me — I started a business. The astute readers among you have probably already put the dots together and figured out that I failed. The title was a pretty strong hint, right? This isn’t a story of bootstraps-pulling success, or a heartwarming underdog tale. This is an opportunity for me to talk about the lessons I learned as I failed, and to give the entrepreneurs out there something to consider when they start their businesses. We’ll laugh together, we’ll cry together, and maybe we’ll even learn something together. Ready? Alright, let’s dive right into the heart of it, starting when I was seven years old…
According to this article in the Guardian, Premier Farnell, the electronics parts distributor who is also a UK manufacturer of the Raspberry Pi, is going to be sold to Dätwyler. Their share price immediately rose 50%, closing at just under the Swiss firm’s offer price.
Farnell itself had been on a binge, according to Wikipedia anyway, buying up electronics distributorships in Poland, India, and the US. In 2009, they bought Cadsoft, the makers of Eagle CAD software. Now they’re being sold to another distributor.
Bloomberg writes this up as being just more consolidation in an already consolidating market. What any of this will mean for the hacker on the street is anyone’s guess, but we’re putting our money on it amounting to nearly nothing. But still, now’s the time to stock up on your genuine UK-owned, made-in-UK Pis before they become Swiss-owned and made who knows where.
In February 2015, Radio Shack–an icon in American malls and towns–filed for bankruptcy. You could say a lot of critical things about Radio Shack, but in many parts of the country, it was the only place you were going to go find electronic components on short notice. A lot of people of a certain age got their exposure to electronics via Radio Shack kits and parts.
Radio Shack did close a lot of stores. In fact, from 4,000 stores they are down to about 1,700. A New York hedge fund named Standard General bought all the Radio Shack assets and formed a new company (also called, oddly enough, Radio Shack). They just named [Dene Rogers] as CEO. He’s a veteran at retail sales, having been with Target in Australia and Sears in Canada.