Free day recap video and book recommendation

SparkFun’s free day came and went as entertainment for some and an infuriating event for others. They filmed some video in their office during the madness to give us a look at how it went on their end. We find it amusing that Solarbotics, one of their competitors, sent them flowers with a card reading “Rest in Peace SparkFun”.

According to [Nate's] original post, the concept of free day was inspired by reading [Chris Anderson's] book “Free: The Future of a Radical Price”. We recently finished reading this wonderful work and we’re making it our next book recommendation. [Chris] is editor-in-chief of Wired and has had a ring-side seat as the digital world rose around us. He takes a historical look at what the price of free really means, defining cost by adding more terms like Gratis and Libre to the mix. If you have a good handle on the companies that have defined the 21st Century business model so far you wont’ be able to put this book down.

Now, we should mention something that is remotely related to hacking since we try to do that sort of thing around here. The SparkFun post also reminds those folks lucky enough to get a $100 credit to chronicle and share their projects. We’d love to see them too so get your projects written up and send us the dirty details.