Throughout their long history, American Machine and Foundry (AMF) have made forays into many areas of automation. And as the American cultural landscape of the 1950s and ’60s shifted toward fast, cheap, and convenient foodstuffs available for consumption inside of spacious, finned automobiles, AMF was there with AMFare, an (almost) completely automated system for taking orders, preparing food, and calculating bills.
AMF named the system “ORBIS” after its two main functions, ordering and billing. But ORBIS was not completely autonomous. A human operator received orders from a table-side telephones inside the restaurant and intercoms used by drive-in customers, and entered them on an enormous console. Orders were routed to several machines to prepare the food, cook it, and package it in various ways. We witness the odyssey of the burger in complete detail, from punching out perfect patties to their final, plastic-wrapped form.
Surprisingly, the AMFare selection wasn’t limited to delicious burgers, fries, and milkshakes. It could crank out sixteen different menu items, and do so pretty quickly. In the space of one hour, AMFare could produce more than 400 burgers, over 350 orders of fries, or about 700 milkshakes. Even so, collating the orders required human intervention. We imagine that the awful task of cleaning all that expensive Rube Goldberg-esque machinery did, too.