MINI’s augmented reality ad

miniaugmented

We were surprised last month when we saw augmented reality being done completely in flash. It hasn’t taken too long to go mainstream though. MINI has incorporated it into a recent German language magazine ad campaign. The fiduciary marks actually work quite well with MINI’s established ad format. Visit the ad’s URL and hold the magazine up to the webcam and a 3D model of the MINI Cabrio will appear. They have a PDF of the ad that you can print and use if you don’t have the original. Unfortunately, it doesn’t seem to have cross-platform support.

[via Autoblog]

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