The trans-atlantic battery bunny divide

This somewhat frightening armature is the base for the iconic energizer bunny. While we love seeing the guts of popular robotics, this brings up an interesting fact. In Europe, the bunny is the symbol for Duracell. There’s an interesting story where Duracell had used the bunny for years in europe, only to inspire Energizer to copy them stateside in 1989. This one will be available on ebay shortly.

Catch a Duracell battery after the break

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