Looks like Redbull is harnessing the power of open source hardware to market their product to hackers everywhere. We’d say that it worked because here we are, posting up some free advertising for them. It seems that a rep for the company dropped off a package at a hackerspace in LA called Null Space Labs. It came in what is obviously a laser cut wooden box, a material that tends to make hackers salivate. Inside they found the board you see above. It took a bit of time to look over the hardware was eventually identified as an Uzebox. Sure enough, then plugged in an original NES controller to the controller port on the back of the board and were playing a version of  Pac-man in no time.

Marketing and advertising have their place in our lives which can be annoying and intrusive at times. But we have no problem with it when done creatively and targeted to our interests. Good job Redbull, and might we add, that’s a heck of a routing path for your PCB outline!

[David Cranor] has managed to fit a fully working Uzebox system into an old NES controller. Uzebox, an open source gaming platform based on the ATmega 644 and an AD725 NTSC encoder, is one of a couple systems that are becoming more and more widespread and accessible. There are a number of ready-to-go Uzebox kits available, but for the more hands-on types, [David] has been very generous with his schematics and step by step instructions. These schematics can all be readily reshaped, and would easily fit into controllers with less fun applications and sentimental value.

Adafruit has just put their Uzebox based console into production. The Fuzebox is an 8bit game console based around the ATmega644-20PU microcontroller. Full 256 color 240×224 resolution video output is provide by either a composite connection or svideo. There is an SD card slot on board for future expansion. The chip takes care of all the I/O, so you just need to write your game code in C on top of it.

The kit looks easy to assemble. Almost all of the components are through-hole. The video chip is SMD and comes presoldered to the board. The kit has two SNES controller ports included, but you can use NES ports too. There are three ways you can load your program onto the board: 6pin FTDI, ICSP10, and ICSP6.