CBS to advertise using Video-in-Print technology


In what seems like another move to blur the line between digital and print media, CBS has announced that they will be introducing something called Video-in-Print technology in next month’s issue of Entertainment Weekly. Video-in-Print, or ViP, technology consists of a small LCD screen and circuit board that can be inserted into print media and play video and audio content. CBS is using the ViP technology to promote their fall prime-time television lineup. Video-in-Print technology is the brainchild of Americhip, a company that claims to specialize in multisensory marketing. The ViP player in next month’s issue of Entertainment Weekly incorporates a 320×240 resolution TFT LCD screen and a rechargeable battery lasting 50-60 hours. The battery can be recharged via the player’s on-board mini USB port. While this isn’t the first time that we’ve seen a magazine do something like this, as far as we know this is the first time that anyone has put a video player into a magazine. That being said, there seems to be no indication whether or not CBS will make it easy for us to modify the ViP player’s software like Esquire did with their e-ink display. We’re not entirely sure what we’re going to do with the ViP player, but the fact that it has a mini USB port gives us some interesting ideas. Juicebox, anyone?

VLC media player 0.9.2 released

VideoLAN just released VLC media player 0.9.2. VLC is probably the best known open source media player, and supports most audio/video formats without additional codecs. Before VLC, we usually installed buggy codec packs to watch videos in Winamp or Windows Media Player. We’ve found the nightly builds to be pretty stable for the past month, but it’s nice to see the final version released.

Download Squad gushed over the new interface design, but omitted the real change — VideoLAN switched from wxWidgets to the Qt toolkit. Among many changes, Qt allows video effects to be applied without restarting the media.

One of our favorite new features is an adjustments and effects menu for quick picture, sound, and subtitle tweaks. The new version has better support for flash videos (FLV), and will stream from most online video sharing sites. See the full changelog at the VideoLAN wiki, and help out if that’s your thing.

[via Download Squad]

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