Speak your mind and help RadioShack suck less

posted May 27th 2011 3:00pm by
filed under: news

radio_shack

We can all agree that RadioShack isn’t exactly the DIY mecca it once was.

What used to be a haven for amateur radio operators, tinkerers, and builders alike has devolved into a stripmall mainstay full of cell phones and overpriced junk. RadioShack knows that they have fallen out of your good graces, and since you are the demographic that put them on the map, they are appealing to the DIY community for input.

They want to know what is important to you – what you would like to see at your local RadioShack, and what would bring you back through their doors. Obviously price is a huge concern, especially with online outlets like Digikey and Mouser just a few clicks away. At the end of the day however, if you require a component RIGHT NOW, it would be nice to have the ability to grab some parts locally.

We’re well aware of the fact that this is all part of a marketing scheme, but if it helps stock your local store with a few odds and ends that are actually helpful, it won’t hurt to let your voice be heard.

Stick around to watch the video appeal from RadioShack’s brand manager, [Amy Shineman].

[Thanks komradebob]

[via ARRL.org]



332 Responses to Speak your mind and help RadioShack suck less

  • dan says:

    I’d like to see them stock components useful for trending types of builds. To be able to drive a few blocks into town and buy what I need to get started on an intro servo walker or microcontroller type kit and start a project on a whim would be great.

    They can’t make a profit celling phones or dvd players now, so they need a new market to study and bring a service to.

  • moo says:

    Whats RadioShack? Is that were they sell radios? Just kidding but yea, last time i was at a RadioShack was probably 7 years ago and that’s because i needed some battery’s :( Everything is overpriced just like Fry’s but at least Fry’s is 1m drive from my house.

  • PeteH says:

    ^ Same here Moo, the last time I was at RS was probably about the same, 7 yrs ago, a friends TV died in a lightning storm – popped a diode, cap and a 12v zener diode – I had the cap, and diode that would work, but no 12v zener – RS actually had them (I was surprised) for $1.49 for two (that, yes, I could have gotten far cheaper online, but would have taken days and dealing with online “minimum orders”). There are times when a little extra $ for a part you need “now” is appropriate.

  • Bob Roberts says:

    Just dig up one of your old catalogs from the 90s and stock that or the modern equivalents.

  • Adam says:

    It makes me sad to see how far RS has fallen.

    20 years or so ago, when I was a kid just getting into electronics, I was a frequent customer at my local RS. I bought my first soldering iron there, my first 200-in-one kit, dev boards and parts and Forrest Mims books. I even saved up & bought my first multimeter & graphing calculator there (Casio FTW, before TI took over the market!)

    The manager was a friendly neckbeard type who was always happy to see me come in with my dad. I think he was just excited to see a teenager interested in electronics. When the headphone jack wore out on my RS Walkman, I ordered the replacement part (back when all the manuals had schematics!) – he gave it to me ‘on the house’ when it came in. It probably only cost a buck or two, but it meant a lot to me. (I soldered it in & still use the Walkman today to dub old tapes to digital!)

    In the late 90s my dad started working as an assistant manager at several RS stores, right around the time they started moving hard towards consumer goods. He was a low-pressure guy and hated the push to upsell (the “spiffs”, as they were called). He loved gadgets (and bought dozens on clearance and as Christmas gifts!), but didn’t know much about parts; still, he loved helping people find what they wanted, and I suspect you all would have liked doing business with him.

    Dad left RS in 2004; I think he really didn’t care for the sales tactics anymore. By then, cell phones had replaced the multimeters in the display cases and the parts section had shrunk to a set of drawers. I haven’t bought anything there since. My local RS closed its doors a couple of years later & I suspect many more will follow soon.

  • addidis says:

    So as a former radioshack employee Ive offered to give them my feedback they just need to give a proper avenue to communicate. 60 % of it is inner store policy and expectations on their staff that need to be changed. Then some initiatives to promote hacking at work,
    When I was allowed to do what I wanted at work I was the top performer in my region. I didnt sell more then 2 or 3 phones in a good month. But I had a large customer base that came in regularly something I stressed, radioshack did not. You dont gain repeat customers when your ‘Associate’ is hounding them about batteries, long distance changes (old school) and using every sales tactic in the book to get you to ‘open up’ about your cell phone. The battery thing was useful when we CHOSE to offer it to our customers genuinely not wanting them to forget and wanting to serve them better. The battery line TSA (secret shoppers that dont bother to report what employee did a bad job) don’t help you because they dont identify the person in question they promote a bad work environment to be honest and caused issues at my last store.
    Back in the day it was sort of a joke that you had to greet people. We didnt frivolously reset the entire store because some marketing guru wanted to look like he was working hard, the lay out was good the first time because it was thought out. The people came to us to chat , we didnt have to approach them if the customer kept their distance we pulled out the big guns the toys, back then we were allowed, no , encouraged to play.
    I laugh when I think back to the VP visiting my store. It was a huge deal a big corporate visit every one was freaking out, I didnt care I walked right up to the VP engaged him and sold him some product out of a store he had visited 500 of in the previous weeks and not solved the problem he didnt know he had it wasnt the product on the shelf that was bad I can still solve a problem there as it stands, the problem is the expectations on your employees leading you to be staffed with people who should be at a kiosk.
    product has something to do with it but to be the powerhouse your trying to be you must have the people working for you , that could answer the stock questions inhouse, like they used to be. That doesnt go to say asking the community doesnt help but if your not paying us there will be no one to answer questions on the stuff you sell.

    Any way I hope they give me a way to actually talk to them about the stuff that cripples them.

  • BiOzZ says:

    stop the 3X markup and RS will be my new DIY mecca … until than allelectronics and sparkfun is my place

  • Adam says:

    @s1500 – I totally agree. (Anyone here remember the miserable failure that was CueCat?)

  • Ben Weiss says:

    I totally agree with the post which recommended stocking products from Adafruit, Sparkfun, Maker Shed, Seeed Studios, Parallax, etc. Stock lots of Arduino shields!

    Also, If I could buy all the parts (ALL!) to make any of the reprap designes (http://blog.reprap.org/), I’d be in and out of there all day long! I wouldn’t even mind paying extra just for having them all in 1 place.

    Ditto, Lego Mindstorms and I’d love to see more of that old LabView stuff before it got all commercialized. No need for the fancy stuff – just a digital oscilloscope or two and a few voltmeters, counters, timers and RLC measuring devices that connect directly to my Macintosh (or pc or linux box) together with free software (charge for the device – give the software away).

    Maybe even a PLC or two – you know, to talk to the house! Make some software to use iPads as home video intercom/surveillance/heating-cooling-control and sell those, too, along with the gizmos that’ll talk to’em! I want my house to be able to talk via xbee or bluetooth or via a webpage!

    Sell computer controlled coffee makers and desktop USB missile systems – have an in-store demo for kids. (Oooo — what could possibly go wrong? Well, maybe not that, then).

    Also, I am a ham operator and it’d sure be nice to be able to buy coax (RG-213, RG-8, LMR-400) and connectors and strippers and crimpers and crimp-on BNC, PL-259, N n’stuff at a local Radio Shack store.

    And some decent soldering supplies!

    :)

  • Willie... says:

    I also used to work at Radio Shack. Do you know the *ONE THING* that I absolutely despised about that job, and still talk about to this day? Their “Dollar Per Hour” mandate.

    For those who don’t know, they used to (do they still?) have a policy that employees HAD TO SELL x-number of dollars-per-hour of merchandise in order to keep their jobs!

    Is it any wonder they try to shove the gold-plated crap and cell plans down customer’s throats? They want to preserve their jobs!

    If RS can eliminate that mandate, allowing the employees that ENJOY tinkering, to specialize in helping customers with their tinkering projects, that should be encouraged! When I worked there, my boss called me the “Parts Guy”. Any customer who was into D.I.Y. was promptly sent my way, and I enjoyed that! However, I always had that dreaded “D.P.H.” looming over my head! You can’t reach it with $9 and $10 sales of parts.

    Eliminating that “D.P.H.” mandate will certainly make it more COMFORTABLE for hobbyist/tinkerer/DIY types to SEEK employment at “The Candy Store”, rather than run from it!

    That’s my 5c worth.

  • robogenix says:

    I recommend taking a hard look at what is developing in the hackerspace market. True DIY today is way more than discrete electronic components. Today DIYers want 3D printing capabilities, laser cutting services, surface mount capabilities, multilayer PCB fabrication, to robotics parts and kits. How about something like a Bioloid Premium robot kit for a few hundred dollars rather than the thousand plus it costs to get now online. Take a hard look at what DIYers are doing today, the market is huge, much bigger with more consumers spending way more than in the old days of HAM radio.

  • edonovan says:

    legos and kinex, please

  • IMU says:

    Grew up looking at the catalog as my ‘wish book’. Last time I went looking for a panel mount switch, found 1 option. Also too expensive. Very disappointing to see the 100-in-1 (or similar project kits) fall into less and less complex arrangements. (Essentially dumbed down.) This is how I taught myself basic electronics. Drew me to explore theory and circuit design.

    It’s hard to be a repair first, toss never person… when much of what is churned out is glued together, never meant to be disassembled, designed to break after a year or 2.

    I had a similar experience of discovering sales person ineptitude… and followed closely by an attempt at getting hired as a young adult. They didn’t (don’t?) want knowledgable DIY staff. I aced the test, but no joy. Sad really, and the beginning of the end for me. I have hardly stepped foot in one. And the last 3 times I have been there were disappointing… leading me to go elsewhere.

  • Matt D. says:

    Please stock thin wire (threaded is preferred!) in store for very fine soldering. My local store did not have anything higher than 22 gauge.

  • adam says:

    offer DIY workshops. Home depot, lowes and even some organic grocery stores offer day / workshop on how to do diff stuff with tools and supplies your can find in store.

  • Paul Smith says:

    I’m with weaver on this one – here in the UK we have MAPLIN (.co.uk) stores and they seem to be able to pull off stocking a wide range of components in all of their hight street outlets (more opening all the time) so it can be done. Of course they are more pricey than online – but you can walk in and get it there and then. Last week I needed a 12v DPDT mains relay and was able to just get it right away.

  • jamie says:

    I would like to see some microcontrollers and programming accessories (something cheaper than the Basic Stamp kit). More advanced serial bus components such as GPS, A2D would make integration easier.

    Being able to integrate this stuff with things like phones would be pretty cool.

    Some board layout software that links into preferred manufacturers could bring RS referral money. A project store would be cool too where I could buy or sell projects.

  • dattaway says:

    Radio Shack used to be a community. A family. An entire nation of electronics. It is now dead. A zombie can only sell cell phones for so long until it kills all the customers. RIP Radio Shack.

  • Justin N says:

    The last time I was in my local Cellular Shack, I needed a balun to connect my 75-ohm TV coax to the apartment’s old 300-ohm antenna line. This is not an exotic part. I knew the sales associate, who greeted me at the door, wouldn’t know what I was talking about if I asked for a “balun”, so I asked for an “adapter” that went from 300-ohm twin-lead to 75-ohm coax. It took 10 minutes of rummaging about the tiny parts section of the store before we found it.

    Turns out they call ‘em “matching transformers.”

    Radio Shack, if you want to keep me from going to Electronics Warehouse, hire people who know which end of the soldering iron to hold.

    73

  • Brandon says:

    Look, if they’re trying to be genuine, there’s absolutely no way they can compete with price of Mouser, etc on the net, and there’s also no way they can compete with the vast components shelf space at Fry’s for quickie local buys.

    What they *could* compete on though, is prepping geek kids. Get back to selling lots of stuff parents can be children to get them interested in electronics, radio, and other engineering topics. Those old-school 200-in-1 electronics kits with the spring clips (the modern versions kinda suck). Those heath robotics kits. The Forest Mims books + a basic selection of components necc to follow the books. Practical, fun, DIY kits for things like shortwave emergency radios, police scanners, USB gadgets (hey you can even get into driver software with that).. Stuff in that sort of vein.

    With their suburban mall retail space and the memories of how they used to be, they could really dominate in that part of the market if they had the balls.

  • Bobbertino says:

    Wow ! This one is easy: Realign your store locations to focus just on areas where they have neither Fry’s Electronics stores… nor broadband internet coverage. The fire Amy:

    “Hola – I’m Jasmine… Ya-know… I don’t make like… things, but i totally can imugine how it feels when you like… make things and stuff… it’s totally betchin and stuff…”

    And hire the entire female former cast of TechTV.

  • oldfart says:

    RADIO SHACK… the name most likely came from the original ‘ham radion shack’, a cute, colloquial name for where the nerd went to do his stuff back in the ‘golden days’.
    This is what they lost.
    So many people have pointed out that the missing ingrediant is the ‘community’ spirit that was alibve in the hobbyist community back in the 60s & 70s.
    Anyone can BUY a product, very few can BUILD a project with their own two hands, and understand how & why it works.

  • Jonathan Wilson says:

    Here in Australia, Dick Smith (a store that, like Radio Shack, used to sell electronic components but these days mostly sells computers, TVs, DVDs, iPods/iPod docks and all sorts of gizmos) used to sell (and may still sell, I am not sure) a series of books and kits called Funway into Electronics.

    The first volume and first kits came with a blue plastic board with holes and a bunch of components. You screw the components into the board (so you may have the leg of one component and the leg of another component screwed into one hole) and make fun projects. Then you unscrew it all and screw it in a different configuration and make something else.

    The kits for the second and third volume came with actual PCBs that you assembled and soldered together.

    Kits such as these would be something Radio Shack (who probably sold similar things in the past before they decided to copy the Worst Buy business model and start ramming overpriced cellphones and accessories down the throat of the guy who just wanted to buy a new battery for his TV remote) could do well. Sell a bunch of simple-to-assemble kits (some of which could be no-solder kits for beginners/kids who cant safely use a soldering iron yet) that do really cool things when put together. Combine these kits with cheap microcontrolers like AVR and PIC for even more cool stuff. Robots and robotics would probably be very cool, even to today’s kids so start selling kits in that area. Something like a “build your own robot arm” project would be GREAT, especially if it came with a fully programmable microcontroler inside controlling how it moves.

    Related to this they could also sell a “starter set” for those getting into electronics that could have a good beginners soldering iron, solder, wire cutters/strippers and other basic tools.

    As for Forrest M Mims III, I remember that guy, I used to own one of his books once, the one about all kinds of basic integrated circuits with the hand-drawn diagrams making it look just like an engineers notebook.

  • oldfart says:

    Sigh.
    Dick Smith and Tandy (RS here in Australia) were both bought by Woolworths Ltd several years ago. (That;s why you saw a cross-pollination of products over the years).
    Retail zombification of the clueless consumer.
    Let them buy a clock-radio from a specialist store, anf they feel better than if they purchased it from a supermarket.
    Same stock, higher margin = higher profit = shareholder value.

  • j_at_chaperon says:

    I’m kind of jealous to see that you have stores that sell parts in the U.S. It may be crappy now, but it sells actual parts. In France, there are a few stores for the whole country. And even in online stores, you cannot have decent parts at decent prices, shipping is like $10 for a few resistors and you have them in 7+ days.
    So, if I had a RS store in France, I would really enjoy seeing Arduino kits with, say, a LCD screen and an ethernet shield, a few selected parts to avoid stock problems and competent people to teach us because schools here do not teach technical stuff AT ALL before you are 17. Organizing workbenches to sell parts would generate crazy sales over here.

  • mk says:

    You know, I’ve stepped into RadioShack recently quite a few times, and the sales staff didn’t try to sell me phones or anything. Quite the contrary – I found them so disinterested in everything I was doing and glued to the TV while a basketball game or football game was playing, that I actually found it a pleasure to rummage through the component drawers. And I’m not even being sarcastic — I actually ENJOY not being asked “can I help you?” every 5 seconds, while looking at me sideways like I’m going to steal something.

    I sincerely say this without any sarcasm whatsoever: as long as you don’t *expect* to be helped in the store on your problems, and come in armed with the knowledge of what you are looking for, RadioShack is actually doing us a service by hiring people at *such* low wages that they would rather watch a football game than bother a customer. I prefer “leave me alone” versus “I don’t know how to help you, but here’s a shiny cell phone.”

  • Robert K says:

    I agree with what others have said about community. The fact that there was no Radio Shack booth at the Maker Faire in San Mateo this weekend (the very *heart* of geekdom!) speaks volumes about the relationship between Radio Shack and the DIY community.

    As a youth, I went into radio shack all the time. But there’s just no reason to. I guess if I had to pick three things it’d be …

    1. Arduino boards and accessories
    2. … uh…
    3. … hmm…

    I honestly can’t think of a 2 or 3. Sorry

  • Eric Smithut says:

    There aren’t *three* things that they could add that would solve the problem. There aren’t even three *kinds* of things that would do it. They need a *wide* assortment of electronic components, or they may as well not bother.

    Ten values of capacitors, ten values of resistors, and a few diodes, transistors, and LEDs isn’t going to cut it.

    Their current component assortment seems to be about 1/100 of what it used to be. I know that they can’t devote hang tag space to that many components now (though somehow they did in the 1970s), so maybe they need more of the drawers they use now.

    The other problem is that the drawers they have tend to be badly organized and not well stocked, so it is hard to find the few components they do stock.

    Currently I only use Radio Shack as a last resort. For instance, I needed a CR2430 coin cell a few days ago, and was amazed that they did actually have it. But if I need resistors, capacitors, diodes, transistors, LEDs, or especially ICs, I don’t bother, because they won’t have the ones I need.

  • Pete N says:

    Radio Shack could remake it’s reputation by stocking components regardless of the fact they may only sell say 100 over a year instead of it has to sell 100,000 to even be considered .

    We used to have radio shack shops over here in the UK but think they have all gone now my local branch was a good source of components at one time then the decline began and i had to find another source in general it seems the hobby electronics supply chain is up the creak without a paddle world wide so buck the trend is a sure fire winner

  • Nick says:

    Set up laser cutters and CNC mills at the back of the shops, and sell training & access. In a short time, it would become clear what additional raw materials and components they should stock.

    Plus, forward this to The Source up here in Canada, who are independent now, but continue along the same unpromising path. It’s been years since I’ve bought anything from the Shack/Source. Even then it was only to deal with a battery emergency. They asked for a phone number, got a long stare.

    I kinda want The Source to FOAD as it stands, but if they installed cutters and mills, I might be unable to sustain hostility.

  • addidis says:

    I thought this was funny.

    Back in the day radioshack had the spring + cardboard electronics kits. Then walls and walls of components. To top it off , a guy behind the counter to not only explain, but find every one of them. 1/4 of the store was radios.

    Now a days , they have iPods and I pod docks . (literally) 1/4 of a store to ipods (none in stock though) with an assortment of 45 $ usb cables. And 6 $ memory cards with 13$ warranties. Dont forget the 1,000 $ 19 inch tvs. To top it off there are atleast 3 attempts in the visit to have a heart to heart about your cell phone.

  • gh says:

    Too much margin.
    Marketing and Buyers should all be fired.
    And could’t they shoot the video in a few takes so she’s not looking somewhere off camera?

  • Ken says:

    Dear RatShack:

    You want to compete with the power of the Internet? In your brick and mortar STORES?!?!?! Good luck with that: Electronics heads are (a) smart enough to look online, and (b) unwilling to pay 10000% markups on cheapo things unless they’re really, really desperate. I honestly don’t see you being able to get very much of my business through a storefront no matter what you’re doing, but if you have a website with great selection of electronics gear and great prices (including on shipping), then hey- why not?

  • With markup on the few remaining parts they do carry so high they’d make a pawn broker blush, I’m not getting too excited by this newly found re-enthusiasm of the hobbyist market that Radio Shack seems to have stumbled into. I’m sure they are ready for the return of those heady days where eager young hobbyists stood waiting in line to spend the lions share of their measly weekly allowance of half watt carbon resistors marked up 20,000%.

    Enjoy.

  • strider_mt2k says:

    I’m going to throw in again and say that RS has no real infrastructure in place to support this obvious marketing ploy.

    How can you expect all these carefully groomed cell phone accessory salespeople to magically know something about DIY parts and tools overnight?

    -and yeah I was also highly successful and sought after at my store as well, because I was knowledgeable FIRST, and THEN tried to see if they wanted to buy “other” stuff.

    It’s surprising the kind of numbers you can pull down when the locals walk past the knuckleheads and right to you. Especially come school project time! They’d follow me and fill a bag and I’d sketch the circuit out for ‘em at the counter to boot.

    Vitriol aside, the only thing I will miss about working at RS is the interaction with folks about their projects.
    “Whatcha buildin’? Anything cool? Anything diabolical?”
    That was usually enough to get the ball rolling.
    Once they realized I knew my stuff and am passionate all doors were opened.

    It is the kind of thing Radio Shack USED to be known for, but that is a value they don’t teach in “Business School” any more, if they ever did.

  • I’m so old that the fifty-in-one electronics kit that I owned was housed in a real wood enclosure. This fact alone would be sufficient evidence to support the conclusion that at my current age there’s little to look forward to but a back back and a soft peter.

    Enjoy.

  • DrF says:

    Tandy never was go great over here in the UK anyway and Maplin is just a waste of time & money for the most part, I would love a decent parts store but the internet has seen a end to that.

  • One thing Radio Shack did for me was calm my fears about the dangers of lead poisoning. The simple fact that I am still able to write what is a seemingly coherent statement, after a youthful basement hobbyist environment so thick with solder smoke it could be confused as an Amsterdam “coffee-shop” from a distance.

    I credit my immunity to lead poisoning to the early inoculation of radiation my government so graciously applied to e during my year of fetal development in 1957 when they were going all Operation Plumbbob out in the Nevada desert, blowing up nuclear bombs (above ground for even more spectacular) left and right and fetus TimTim was gobbling up fallout and using the accompanying radioactive isotopes to harden my DNA against further attacks. When I was sucking in all those solder fumes, my body was laughing and giving it the finger! Unless you were similarly ‘inoculated’ against future chemical and biological disaster/accident in a manner such as I was, I wouldn’t consider sucking in the solder smoke with as much abandon as I had.

    Enjoy.

  • soapdodger says:

    try stocking more than three 1k resistors for a start

  • James says:

    It’s been a while since they catered to DIYers. I remember going in there back in the early 90s when I was taking an electronics class in high!school and not finding components. Back then you could still at least order them from a catalog.

    I did walk into an RS a couple weeks ago and was so surprised to see a drawer of LEDs that I bought some of the insanely overpriced things for the nostalgia of just finding anything.

    If they could get back into trying to foster young minds like I remember from my 80s 30-in-1 kit back in elementary school I’d be cool with that.

    Maybe they can sell Capsella and Mindstorm to start nd bring back some kits.

  • aaron peacock says:

    I think Radio Shack should carry
    1) arduino kits
    2) fpga kits like papilio platform etc.
    3) parallax propeller chips
    4) any other hobby and/or embedded computing kits that can get people excited again about electronics and manipulation of signals from the real world for controlling computers. this is the cutting edge of actual hobby electronics today…

  • aaron peacock says:

    I think Radio Shack should become an electronics “wow cool” wizard store. No one in the Brick and Mortar world fills this niche. Most stores that stock electronics stop at analog- and most computer shops stop at PC clone hardware. Where is the embedded, hobby MCU, and gadget inventor to get his/her parts? Neighborhood impulse buys can lead to successful product design…

  • Dan Davis says:

    What Radio Shack should be is Maker Shack. A place for people to get together to build and learn how to build.

    Less crap electronics, more kits, and more connections to local groups that make and build. Help us order things. Help us build things. Be the focus of a network of builders.

    Have demos of arduino. Show hacks of kinect. Bring us the cool stuff we can do, and don’t try to compete with online retailers of commodity electronics.

  • Parcanman says:

    I concur that they should bring back the diy sections, like their Science Fair line, I still have a few of those cardboard kits with the springs and components. Of course if they brought it back, they would do something stupid to try and make it more appealing to kids through the eyes of a 45 year old PR head, thus instead of “Science Fair” it would be something stupid like “Extreme-tronics” where they package all the components into random shapes and give them weird names that have nothing to do with the actual components, building a circuit would be more like a jigsaw puzzle than an actual scientific learning experience.

    I only worked there for 3 months before I just couldn’t stand it anymore. I can’t in any good conscience tell someone that a $60 Monster cable between their $15 DVD player and $40 TV from Walmart is going to give them a better picture. I got threatend with termination my second week there because I was supposed to offer an optical audio cable with a stereo receiver I sold which didn’t have any optical ports and I didn’t sell them a cable they would’ve returned anyway.

    I also kept getting crap from my manager who wanted me to sell the old 32″ RCA CRT that’s been sitting on the shelf turned on for 5+ years which they still wanted twice for it than what you could get for an LCD at Best Buy.

    One thing I still get a kick out of is the PIC “Board of education” complete with it’s inch thick book and RS-232 cable that they still want 100 bucks for.

  • twopartepoxy says:

    in the UK, Tandy (who owned RadioShack) operated these places as ‘Tandy stores’. They are all now closed, because they were crap, for all the reasons people have mentioned. Unless they really pull something new out of the bag, RadioShack is surely doomed. @DrF is right about Maplin in the UK, which is far better than Tandy was, and has more knowledgeable sfatt, but simply can’t compete with the internet for prices and choice. Actual shops need to compete with things that internet can’t, which is the friendly help from knowledgable staff, free how-to classes, workshops, community stuff etc. I agree with all the suggestions about helping beginners with education and kits. Look at bookstores and art galleries, they always have events where people can go to meet authors/experts etc.

  • Joe Talbot says:

    Well, THIS is a surprise! While I’m very skeptical about any business these days, nothing would please me more than to see see RS and (by extension) the rest of us do well.

    The tech culture in the US has certainly “dumbed down” over the past couple of decades and my trips to Radio Shack stores have become fewer and fewer, mostly due to the frustration of having each visit be worse than the previous one. I have to say, that my most recent visits has been better. I lament the loss of the ‘parts section’ and am mystified at why scarce shelf space is dedicated to commodity items (basic routers and ipods) that I can get at Best Buy or Walmart. OK, enough bitching. I’ll bite. There are a lot of good ideas that precede mine so… Here goes.

    Carry the most needed things that are expected by customers (connectors, audio adapters and cables, batteries, basic components) and then sell ‘better’ or unusual geeky things. RF connectors and adapters, external WIFI antennas and better quality cabling, VOIP phones that aren’t just for Skype, TV cameras and video loggers, scanners, short wave radios, maybe the CC radio, kits for featured projects, some robotic stuff in appropriate stores, real tools like Cat 5 crimpers and weller soldering irons, Weird X-10 stuff, WIFI internet radios, anything cool from Japan or China that is funky and fun and not commonly available here (hint: have a new item in each promotion and see what takes hold), sell a little weird surplus stuff once in a while, help out clubs, schools and individuals and help establish a community, perhaps online and in person at the stores. Sponsor a local maker fair sort of thing, create science fair project building blocks, Give local managers more leeway in product selection. In places that have them, feature things like Wireless ISP’s. Take note of new disruptive technologies like VOIP and Asterisk that are completely changing business communications. Have prepackaged solutions for businesses like small phone systems and plug and play VPN’s. Don’t get sucked into carrying Belkin cables ONLY (like so many places do). I just stopped going to Best Buy (forever) after they tried to charge me $26.00 for a SATA drive cable (the ones that come free with drives or mother boards). Maybe support gamers and PC builders?
    Just some VERY random ideas here…

    Yesterday, I had a conversation with an older gentleman who was hard of hearing and wanted to be able to have his wife page him over a backyard PA system, to get him to come to the phone. He told me of going to Best Buy and trying to explain to the 20 year old kid what he wanted, without success of course. I though to myself “Where could I send this guy?”. There was a time that RS would have a solution. I hope to see it again someday. Thanks for asking!

  • geoff says:

    I suggest you pay a visit to Tainan city in Taiwan. The electronics shops there (and there are plenty of them) are teeming with customers, packed with stuff and staffed by knowledgeable people.

    Because of the number of customers – who mostly know what they are looking-for – the staff don’t waste their time, or yours, trying to sell alternative/accessory crap. In one store – dare I say my favourite – I bought an oscilloscope (500$US) and a couple of transistors (a dollar between them) in one sale but on my next visit the staff were just as happy to sell me only a couple of resistors.

    It was worthwhile for me to travel a hundred-miles to Tainan to visit those stores.

    Geoff
    Do you remember the Tandy range of ‘stuff’?

  • Jeff says:

    1. GET OUT OF THE MALL!
    2. GET OUT OF THE MALL!

    Seriously who over the age of 17, and is male, actually goes to the mall if they can help it?

    3. Here is a crazy thought, stay with me now……..wait for it….wait for it….actually stock electronic parts as in at least 50% of the store’s inventory.

    I gave up a long time ago even thinking you might have something I wanted in stock online or in the stores. Crap computers/remote control cars/cell phones are all I can remember about the Radio Shack brand anymore.

    I could care less if you guys pull out of the economic death spiral you guys are in.

  • gn7465 says:

    1) Kits
    2) Kits
    3) Kits

    In that order.

    I’m not talking about trivial things. I’m talking about things like Heathkit used to carry. Sure, it’s probably not economical to build a radio rather than buying one, but it’s a heck of a lot more fun. That’s what we’re really buying.

  • Chris Ford says:

    Dick Smith Electronics have done the same thing Radio Shack did…

    They abandoned components, they abandoned DIY electronics, they abandoned kits.

    Now they sell TV’s, DVD players, phones, and computers.

    Dick Smith must be PISSED at that.

    And the company isn’t doing too well either.

  • MrFluffy says:

    You have to decide first, are you a consumer goods retailer, in which case your going to die in the market when everyone undersells you by magnitudes of order and its not working out so well so far is it?, or are you a niche electronics retailer whos miserably failing to engage/has alienated over the years their target market?

    My suggestions, do ALL the suggestions, but personally:-

    Do things to build a hobbyist community around each shop, have little local build compo’s, sponsor hackerspaces, have a saturday am thing where you can get someone to teach basic soldering etc who knows electronics for questions from more advanced people and maybe help in little ways. What happens is the hobbyists come in, but they buy things for people they know, they recommend stuff to people they know and that recommendation is taken seriously as they “know stuff”.
    Keep some of the ham gear, its not a great deal of floorspace to stock some pl259′s and a 12v regulated psu (I still have my UK micronta branded rs 12v PSU with crowbar etc) and they have a good crossover with the hobbyists. The average ham isnt expecting the counter staff to know how to calculate stuff in his head, but knowing the name of the pieces would go a long way.

    Put some hacker make toys in the windows, have a 3d printer instore and rent out time on it to print peoples stuff (this would be AWESOME and would be a major draw for me and others Im sure to watch our stuff growing), offer the pcb proto service (but 3day turnaround, and make the pcb’s in a central facility and mail them the stores for collection to reduce costs), maybe extend it to cnc laser cutting templates for enclosures or robotics with a lead time to make it pay.

    stock little project kits, starting with the discreet electronic dice etc, then arduino etc based stuff.

    DO THE VENDING MACHINE IDEA FOR OUT OF HOURS! I think that alone would put you on every hobbyist’s map, and they’d return in the daytime for other stuff.

    Your all talking like the hobbiest market wont sustain RS, but it will as witnessed by all the other stores now surviving quite happily in the void left by RS changing tack years back, as long as RS get their niche right instead of trying to be yet another crappy plastic retailer.

    The last time I stepped foot in a RS (or tandy as they were called in the uk) was for its clearance sale when it sold off all of its electronics parts and interesting stuff (and I spent $300+ on clearance stuff, happy days). Once that had all gone, I never set foot in there again and within 5 years the branch had gone. It lost its niche, and the niche it re-targeted at was full of better competition.

    Also the comment about the managers and staff, they have to have the right attitude to make this work, and that goes WAY up the chain to the head honcho’s. You have to get people either with a passion for it, or at least who are prepared to grow into the passion. That means setting attitudes during hires, education of staff, doing stuff to hire the right kind of people in etc. Thats a huge amount of work and skill and I wish you luck.

    Whats certain if this is a marketing ploy just to get more community people in. RS will be dead within a decade.

  • Patrick Haggood says:

    Enter a marketing deal with US F.I.R.S.T. robotics and start carrying parts for the competition in November, perhaps holding seminars during the summer for robotic-specific subsystems (vision, sensors, etc). This would be a great opportunity to get thousands of young people (there are >2000 teams across the country) in the habit of visiting RS again.

  • alan says:

    I think Maplin is OK here in the Uk.

    I will always use their website to see if they carry a part before checking anywhere else. The site allows me to see which local stores have the part in stock so I can go with a printed out parts list and pick the BoM up in person.

    They also have some nice tools and stuff to drool over.

    The price and range is not as good as online only stores, but the Maplin model is a step in the right direction.

    Regarding the model cars, flashing PC peripherals etc. They need to sell this kind of “crap” to keep the stores afloat.

    Do you seriously think you could run a chain of high street stores selling resistors and capacitors? Further more, do you expect putting £0.01 mark-up on these components will pay for the staff wages, ground rent, lighting etc etc.

    Get real!

  • amp says:

    Vending machine… good idea.

  • alan says:

    Also a second business model that could be looked at is that os RS components in the UK – http://www.rswww.com

    This company is one of the mainstays of every engineering business in the UK. For tools, consumables, components.

    They have “collection counters” throughout the country, where you can pick up the stuff you ordered online. This would probably be a cheaper alternative to high street stores, what with the cost insurance, prime location land. You could put the counters on industrial estates…

  • Freeman says:

    The last time I went to a Radio Shack, I looked up the part I needed online and it said the local store had it in stock. I went there to buy it, and the clerk didn’t have a clue when I asked him where the I.C.’s could be found. Integrated Circuit? Chip? No clue. I gave him the Radio Shack part number. Still no clue.

    This is a worst-case example of what I’ve always hated about Radio Shack – their employees have no idea what they’re selling. They need to fix that. Good luck – it’s been that way since I got into electronics in the early ’70′s.

    I applied for a job there once in my youth and was turned down flat because they required a college degree to work there, and I didn’t have one. It could be a degree in basket-weaving for all they cared, but you had to have it. Don’t know if that’s still the case or not, but it never helped – the clerks all seemed too dumb for the job because I knew a lot more about the products they sold than any of the clerks I encountered there.

  • Engage three established sources and offer quick access to a good sampling of their catalog: Parallax, SparkFun, Adafruit. Do it in a big way, especially in markets far from these companies. I would buy lots more if the stuff were right in front of me, without the delay of shipping.

    Philcap Electronics in Akron just put out a rack of 1980s Radio Shack parts they had in storage. 7400 parts, line drivers, 6A Mosfets, some CA3080 transconductance opamps. It was like traveling back in time, and I had a blast. Radio Shack helped get us into this; it would be great if they took some steps to help us get more out of it.

  • Piddler says:

    I can not say this any other way so here goes …. Radio shack Sucks

  • Olivier says:

    I also remember Tandy (in France). Thankfully, they aren’t here anymore since around the beginning of the 90′s.
    Now, I just wish the same to Electronique Diffusion. They were great some years ago, now they try to sell cheap crap at horrible prices :-/ And their sellers don’t know a thing :(

  • mknghorn says:

    radio shack you poor deluded fool. now that everyone who knows what a transistor is has gone elsewhere for parts,you want the sales back you lost not caring about anything but cellphones.you don’t deserve the diy community. it seems we have moved on to better and less overpriced things.too little, too late radio shack.

  • A Previous Customer says:

    There are a lot of great business ideas here for RS. Unfortunately, the way most company CxO’s work is that “they know best” and aren’t interested in building a long term customer base. They only “look out” maybe 6-9 months for an ROI.

    Radio Shack is on its deathbed and the ideas presented here would take 2 years, maybe more, before an ROI was realized. I doubt the CxO’s or the shareholders will have the stomach to wait that long.

    I wish them luck, and who knows maybe the current management has the balls to see this through, but somehow, I doubt it.

    RIP RS.

  • Chuck says:

    My love of electronics and science was developed by a family friend who was an electrical engineer and the local RadioShack. He also got me my first job at a local electronics company. Of course, this is also back in the era of Heath Kits and CB radio. Today, I won’t set foot in a RS unless it’s an emergency. I don’t want batteries with my burger, thank you! That’s what you get now.

    Not too far from here is a store that sells just telescopes and is doing well. Secret? They know their stuff and are avid enthusiasts themselves.

    If they are serious, dump the crappy toys. Hire college EE students and grads (great PT work). Most importantly, cater to hackers again as well as the innocent.

    Sell high quality parts, have an online ordering service forvthe specialties. Sell the beginner to advanced electronic kits. Support clubs. Don’t overcharge.

    Separate the store into two sections – consumer and geek.

    Create tools that allowing budding engineers as well as pros design and test their designs-create a parts list and even do pcb layout (automatic and manual)-then let them order the “kit” – sorta like Lego Designer. This could be done online and with in-store workstations.

    Work with the open source community to create the software. Support Linux and Arduino boards and Vexx Robotic kits. Hold classes – teach and mentor.

    We have become a country that consumes and builds nothing – we don’t know how any more. Let’s keep the smarts in this country and offshore the parts only and build here.
    But, that spirit needs to be awakened – RS has an opportunity here to help restore the USA if they are serious about this and not feeding us a line of crap.

  • fred says:

    DIY Alternative Energy Projects

  • Jack Yedvobnick says:

    Hi,

    I used to shop at RS all the time.
    But now you’ve lost your focus and will eventually go under.
    Plus your pushy salespeople are a real turnoff!
    I started and ran my own computer store for 6 years in the 80′s, so I know a lot about retailing tech goods.

    Please see the excellent discussion at Slashdot:

    http://hardware.slashdot.org/story/11/05/28/0245215/RadioShack-Trying-To-Return-To-Its-DIY-Roots?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Slashdot%2Fslashdot+%28Slashdot%29&utm_content=Google+Feedfetcher

    Everything you need to fix yourself is there.
    First I’d hire a CEO the exact opposite of Day!

    Sincerely,

    Jack Yedvobnick

  • Panikos says:

    I’ll second the RScomponents comment by @alan. Combined with a PCB service that would be excellent and well worth a bit of extra markup that would run. I really like this model albeit the markup is often still high for low count orders and availability of DIY components could be better.

    Additionally there is one thing no one seems to have mentioned. A stock of parts, resistors, transistors etc does not get outdated and loose value as a store of ipods and cellphones does. So in this regard perhaps there is a benefit to selling parts than cellphones?

  • Ken Gross says:

    Sell some kit projects with explanation books. Some of the most fun I had was building some build it yourself kits.

    I used to love radio shack and still have my model I at home. Dennis Kitscz worked in a local radio shack store and wrote about the machine extensively. Enthusiastic employees who had some knowledge of the products would be great.

    I huess we shall see.

  • Will says:

    My local RS is helpful for small things that I need NOW, and for PCBs and etchant etc. It’s sad when the staff has to ask me what Ferric Chloride and basic components like capacitors are for O_o

  • dmcbeing says:

    Favorite line:
    “out projects don’t often include a LED,CAPACITOR or DIP SWITCH”.

    What sort of electronic project can you built without those???

  • Bernard says:

    A streamlined check-out process would be nice. RadioShack’s computer system must be hugely byzantine. It shouldn’t take 5 whole minutes to checkout with cash.
    I hate it because everytime I “pop” in, it takes 15-30 minutes to get back out. That’s not shopping-that’s grabbing what I need, waiting for the poor sob(s) ahead of to check-out, then my round of torture.

  • zing says:

    My three things?

    More power and darlington transistors(Lots of signal transistors, but only 1 NPN TO3 and not many to220)

    Matched transistors(why a tip120 or tip31 but not 125/32? etc)

    Fets(You only have IRF510. On the plus side, you only charge 100% more than online)

  • Steveo says:

    Physical stores are a joke these days, especially in Australia.
    You can buy the same DVI adapter from eBay and have it arrive at your door for AU$2.39, its not even at for sale at Dick Smiths (they brought out Tandy(AUS version of Radio Shack)) and Jay Car has it for AU$23.95.

    An extra $20 just to have it now, no thanks…

  • Michael says:

    I think there is definitely a way to make this chain work. Some thoughts.
    - bring it way forward and make it modern and in touch with what DIY is today.
    - Take open source hardware like Arduino to the streets.
    - Incorporate a little education so people can pick up some basic knowledge needed to buy kits and build things.
    - Get involved with schools for that matter.
    - Get a credible spokesperson.
    - look at the camera when you speak.
    - don’t refer to your customers and consumers. Get in touch with what they are and what they want. They are not consumers. They are people. People who want value for their DIY dollar. Can Radio Shack figure out what value is from the perspective of the people likely to shop there? There is your challenge. Otherwise….bye, bye.

  • RaH says:

    Went into a Radio Shack about a year ago to get some parts to build a custom circuit that I had found plans for on the net. I’d never built one before did a ton of research and decided to try it vs buying one from an online vendor. I went to my local shack expecting them to have all I needed. I knew they would as a kid my father worked at one and they always had stuff like that, little did I realize those were the glory days. I had to go to three different stores to buy what I needed. 1 for the blank, 1 for the acid, 1 for the components. The kicker, not a one had tinning wash. Needless to say no amount of “what can we do” will get me in there for anything other than batteries, and I can get those from Batteries Plus which is closer.

  • Ron in Westland says:

    An interesting if lofty goal. My only comment: RS – it took you guys YEARS to totally decimate your standing in the DIY community worldwide. Do NOT expect to rebuild that standing in a couple of quarters! I would expect that the numbers from this “project” will be soft for a couple of years – you have to rebuild your reputation after working so hard to destroy it. Yes, it will be YEARS!

    Like many others said in here, you need to hire people who know this stuff. If they don’t know the significance of E=IR as well as it’s application, they have no business in the store as a salesperson. If they can’t calculate power (wattage) in a simple DC circuit, they have no business in your store as a salesperson. And here is the kicker: pay these people a wage instead of being commission only.

    Holding my breath now…

  • sec says:

    I think they should start carrying software hacking “kits”. To me, it’s the obvious evolution of tech that would cater to many of their core customers.

    It would hardly take up any shelf space and pricing could/should be reasonable while still profitable.

    “How to hack a kernal”
    “How to hack a network”
    “How to hack an OS”

  • zookeeper9 says:

    Another idea could be to sell hackable RC cars. Instructions could be provided to show how to access the control channels for other than the original purposes.
    For example a channel that was used to beep the horn could be used to control something like a robot claw like Sparkfun’s. They could sell the claw and servo and another kit using a 555 to control the servo with simple on/off inputs Documentation could be included explaining how servos and 555s work. Good input for future projects.

  • TC says:

    Some nicer tools would be good.

    Notes to fellow posters:

    1. They can’t have cheap parts _and_ knowledgeable staff. Knowledgeable workers cost $$, $$ is made via markup.

    2. Maintaining a retail storefront costs $$. Buying a part that sits on the shelf for years until someone happens to buy it means that they need to mark that up a bit to make up for the time.

  • Alex says:

    I’m really annoyed with Radio Shack. The prices are simply impossible to stand! Only in RS can you pay 3 dollars for an LED, or 7 dollars for an Ethernet coupler!

    But you have to realize something. It’s easy to say the websites tell a lot about what the company is trying to sell the most. And what does the website description say? “Mobile phones, MP3 player, Laptops, and More.” But seriously, who thinks, “Hey, I want a new phone. Let’s go to Radio Shack!” Exactly

    And I laugh at the descriptions of their products and how they’re so always wrong, as per the comments, and how badly made some of their products are.

    And in an actual store, where are all the kits to get people started with electronics? IN THE BACK ROOM. What ever happened to in-store advertisement! How do you expect people to buy your DIY parts if they have absolutely no incentive? As other people have said, consumers consume, and nothing else. SO why not get then interested in your products?

    I was 9 – I’m 13 now – when I was looking through their website for no reason; I was just bored. And what did I find? This great kit by Forest M Mimms:

    http://www.radioshack.com/produc/index.jsp?productId=3814337

    And boy did I love it! I still use it today, actually.

    So, Radioshack, I’ve got some things to work on. Do this gradually, and see if this works. First off, cheaper prices. Just make them a bit pricier than your competitor, (if you can call them that,) and more customers will come. Having bulk products would also work nicely. Second, better build quality. Just read the reviews online and fix your products! Next, stock more items. If you don’t have all the parts for a certain project, I know that *I* would rather just get all the parts online instead. Fourth, advertise. Just get people interested. I haven’t seen a *single* advertisement for hobby electronics by RS in my whole life! Do this, and I’m sure it’ll be a win-win for you and your customers.

  • don says:

    Gotta love the marketing department! Why do sales people rarely actually know anything about the products they sell? This lady is in the wrong line of work! Several years ago we had a Radio Shack dot com store around here and that store was more DIY oriented than any Radio Shack I’ve ever seen. That would be the direction I would go. Don’t know why it closed, always seemed pretty busy and the rent had to be pretty cheap considering the area it was in. Radio Shack played a role in my getting interested in electronics, but their component prices were always prohibitive to my 7 yr old allowance, and even today they never come to mind when I’m building a project. DIY isn’t supposed to be expensive! My advice: carry more, charge less. And oh, my 3 items? (are you serious?) Maybe Duck tape, hammers, and vinegar.

  • don says:

    Oh, and stop asking for my phone number!

  • Rob says:

    I suspect that project-level stock of electronic components at Radio Shack is a ship that has sailed. However, there is another part of their roots that they can return to that would bring more income, and could lead to making the electronics business more possible.

    Aside from components, Radio Shack used to be the place you could go to find the oddball connector or cable you needed for ANYTHING… Or, at least, the parts and documentation you’d need to BUILD that cable. Radio Shack is where you went when you needed the accessories that the big boxes didn’t sell. Now, it’s the place you avoid because they have a vastly overpriced subset of what the big boxes sell, with an oddly passive-aggressive high-pressure, low-attention sales pitch.

    Last week, I was looking for a DisplayPort-to-DVI adaptor. If you work for a company that issues you a laptop, your next model probably won’t have DVI but will likely have DisplayPort. If you want to connect a spare monitor at home, you might want this cable. I wasn’t surprised that Best Buy doesn’t stock it. Of course Radio Shack doesn’t… but fifteen years ago, they would have.

    I live in a city that is very, very distant from any television stations. Radio Shack -used- to carry a full range of antennas and accessories that could be used to put up a big antenna on a tall pole with an amplifier and rotator. Now? Right.

    I’d love to connect the internal speakers on my treadmill to my stereo using the tape output. I need a small amplifier and some sort of volume pad. I’m just not the sort of nuts-and-bolts guy to build my own. Radio Shack used to carry a range of unusual radio parts like these. If I could order out of a twenty-year-old catalog, I could get this done in short order. Now? I’d be lucky if I could even find a 30-foot headphone cable with the right ends to connect the two things.

    So, aside from all the parts comments—and I would love to see Radio Shack return to stocking a wide selection of electronics parts at a reasonable, competitive markup—I’d like to see
    1. A wide range of cables, adapters, and installation accessories that are -not- commonly stocked at the big box stores but essential when you need them; good quality at a reasonable price (a small premium for instant satisfation, yes, but not a 1000% markup on crap Monoprice wouldn’t touch).
    2. Fewer electronics items that you can buy at Best Buy (or Target, no less), and more items that solve problems that Best Buy can’t help you with.
    3. Ditch the actual cellphone sales; start carrying a full range of essential accessories like chargers, data cables, spare batteries, standalone battery chargers, cases, etc. And carry these things not just for current models, but for stuff several years back: anything someone might still be using, even the unusual brands.

    In other words: Stop trying to be the place where people go to buy a TV or a cellphone. Return to being the no-brainer go-to place where you go -after- you buy the TV or cellphone to get the bits to improve, connect, and maintain them.

    From there, the way to grow is into returning to providing the components to repair or build what you can’t profitably stock…

  • Robert K says:

    To any Radio Shack execs/marketing people reading this thread, you’ll want to check out the comments on Slashdot:

    http://hardware.slashdot.org/story/11/05/28/0245215/RadioShack-Trying-To-Return-To-Its-DIY-Roots

    Note, too, that this marketing campaign (let’s just call it what it is) is in stark contrast to direction RS was headed last year, as per this article:

    http://www.wired.com/magazine/2010/04/ff_radioshack/all/1

  • dalohac says:

    I guess the management at RS finally woke up realized they were going to be extinguished if all they offered was incompetent sales people pushing the same stuff as bigger, better-funded competitors.

    People have given a lot of good ideas above. I will second kits and parts from places like Sparkfun and Adafruit.

    The biggest advantage that RS has over competitors is location – they are all over the place. They should offer things that people can’t easily get locally. I would be interested in seeing:

    - An decent parts selection. The parts don’t have to all be bubble-packaged on pegboard. They could have high density storage bins in back, so you can get a lot of parts in a relatively small space, and have a person (or robot mechanism) pull the parts. I wouldn’t mind, and might even prefer, placing order online and then driving over to pick it up. Develop an online system where I can keep, or share, projects. Imagine if people started including links to shared BOMs at RS in their projects because it is the simplest way for people to get stuff quickly at and reasonable cost.
    - Provide data sheets. It may just be a monitor and keyboard so you can look at pdfs, but let people look at details, email the data sheets to themselves, or perhaps print them out.
    - Provide services. 3-d printing, laser-cutting, laser etching, pcb fabrication. You don’t have to have huge industrial-size machines, and you don’t need them in every store. The first 3 of those could also expand the customer base beyond the hackers you find here to artists and others. It might be useful to have local store-to-store delivery, so I could order, say, a 3-d project and pick it up at a local store without a 3-d printer 24 hours later.
    - Work with/sponsor a local hacker space.
    - Sponsor classes to teach people the basics

    Price is important. I wouldn’t have a problem paying a little bit more to get what I need now – it saves me burning $5 in gas to get to the nearest Frys – but there is an upper bound on it. After all, the cheapest Mouser shipping takes only 2 days to reach me. However, their shipping does cost $5 or $7 for small orders, so there’s some room there.

    If the local RS has a $4 picking charge on a $50 order, to pull my order out of the aforesaid bins and have it ready from me, and I can have it in 20 minutes, I would do that rather than pay for shipping from Mouser and get it 2 days later, or 4 days if the delivery period crosses a weekend.

  • Stephen says:

    In the early 80′s Radio Shack (Tandy) was different. I purchased my first computer from them. The TRS-80 PC-2 pocket computer with printer and cassette interface as well as a Radio Shack cassette recorder to save programs on.
    Not only was the sales man helpful he was enthusiastic, this is after the sale. I remember visiting him at his home and sitting at his coffee table writing programs for the PC-2. Every time I visited the store the staff remembers what I had bought before and asked if I was happy with the product. This was not seen as extraordinary service, it was just how the people were. This was not anything good from Radio Shack per se but the employees.

    One thing back then really pissed me off big time and cost the store sales from me, the stupid retarded insane idiotic requirement of giving my name and address every bloody time I bought something even though I was on first name basis with the store staff and had given this information many times before.

    For this alone Radio Shack you deserve to dry up and blow away.

  • Reggie says:

    We have maplin in the UK, its the same sort of crap instore that you get in RS but they do have a web presence and anything not in stock in store they can have delivered, either to your door or to the store for pickup.

    One issue is that it is over priced but in a pinch for a handful of resistors/caps/transistors/diodes you don’t mind paying $3 if it’s the difference between the project progressing or stalling.

    The other issue is they have an incredibly poor stock level indicator for stores, train your staff to get off their arse and physically eyeball the part to confirm its existence if a customer phones, don’t rely on a crappy database or write a decent database and train your staff to update properly or do all 3.

    You don’t necessarily need uber-geeks to run stuff but knowing the basics about basic parts should be a minimum. If you want to be the people that ‘have answers’ you’d better have answers when people ask!!

    Engage with your target community on a regular basis not just to save your ass (provide information on how basic parts work, create a forum, staff it with uber-geeks that know their kit etc.).

    Stop over-pricing your retail goods, people like us will shout loud and proud over this as we’re sharp on retail pricing. I have no problem being in maplin and advising fellow customers that they can buy a product way cheaper and supply a web address where they can find it.

  • Reggie says:

    Oh and do it quickly, as I guess all your competitors will be looking at your feedback like this too and if you don’t implement the best ideas, someone else will (although to be fair a lot of the best ideas on here are in common use amongst your competitors already).

  • Jim Wilcox says:

    I was a huge Radio Shack geek back in the late 80′s to early 90′s. (I was such a junkie that I became a store manager for a brief time.) Radio Shack’s primary appeal for me was the line of unique computer technology. (I learned the fundamentals of my future profession (I’m now a software architect) on my “Trash-80″ CoCo 2 & 3.) Radio Shack was ahead of its time. It was the only place you could get software / accessories / peripherals for computers, too. As society caught up with Radio Shack, the Radio Shack niche ceased to be a niche. You can go into any department store and get most of what you used to only be able to get at Radio Shack. If it’s gonna survive, it has to get ahead of society again, not roll back to “stone knives & bear skins” (LEDs, pots, caps, and resistors).

  • Former_Ratshacker_Employee_Q says:

    Hi Rat Shack,

    You should have listened 9 years ago when I told you that you were taking the company in the wrong direction. I told you to keep your parts, to treat your employees well, and not to force your profit-bursting crap down both customers’ and employees’ throats. Did you listen then? No. Why would you listen now? I put a decade into trying to make your company work from sales to management, and was crapped on for it. Your “brilliant” corporate team even sent cold, rude replies back to the suggestions made when you claimed to support your employees’ opinions. Now, it’s too little, too late. You’ve alienated your customers, and that is never good. You’ve treated your employees like dirt, so there’s no team spirit. In short, you are now harvesting the bitter results of the seeds you’ve been sowing for the last decade. You are getting what you have earned, and I have no pity for you.

  • Matt says:

    KITS KITS KITS
    Kits with a working demo so when my daughter comes in with me she can ask “What’s that? Can we make that?” and I can say “Yes. Let’s do it this weekend.”
    I don’t care why they’re doing it, and I’m not overly sensitive to the prices. If I’m doing a project I’ll order online but for the quick convenient buy I don’t mind paying a little more.

  • Samir says:

    Here’s a new niche you can create and conquer: local PCB fab. It would be nice if I had a schematic and you would have the equipment and software to translate that into a board I can use for my finished project. You don’t have to support multilayer boards or anything, just the small stuff. You could even use jumpers instead of vias and mill only the top face.

    Also, stop treating incoming customers like they dont know what they are doing.. I have your staff in the class I teach at the university, and when I walk into radio shack, I’m treated like I don’t know what I’m talking about.

    A final thought would be to sell kits that have a practical purpose. Like instead of buying a garage opener from a retailer, a hobbiest can buy your kit for cheaper and build it himself – and have the sense of accomplishment. There are tons of ideas out there.. you can look in hackaday for inspiration.

    I’m not holding my breath, but we’ll see. I’m giving you the benefit of the doubt.

  • Joe Bonasses says:

    To little too late, the MBA’s have already destroyed this company. Of the two remaining stores in my city (used to be five), neither one carry electronic parts anymore.

  • Jim Wilcox says:

    A follow up thought to my previous comment… Something that would draw me back to Radio Shack would be robotics kits… Think Lego Mindstorm, except on expensive steroids. Kinect-like (or better) sensors, programmable modules (with workable software development environments), computer interfaces, and other devices that would allow you to make all sorts of home robotics. Radio Shack didn’t just sell parts, they sold dreams. Think Dean Kamen’s US FIRST program, for example.

  • Plain says:

    To Quote MRC

    the problem is that the Niche market Radio Shack once occupied is no longer present. they had three things going for them at the time:

    1: the popularity of HAM and CB radio as a hobby

    2: no internet to cut into their business share for parts, devices, and supplies

    3: knowledgeable staff (for the most part) that could help customers, and sell them stuff they needed. not push crap they didn’t.

    #1 is no longer large enough to support a nationwide chain business.

    2&3 can be found on the net, and shipping is cheap enough to be competitive.

    unless modern consumer devices take a turn for the self-repairable, I wish Radio Shack luck in its continued survival.

    Digi took up the torch when RadioShack dropped out. I just do not see them trying to play catch up

  • Matthew Graybosch says:

    I ducked into a Radio Shack yesterday to buy a set of RCA stereo cables because I wanted to connect my new turntable to my home theater receiver’s aux jacks. The clerk looked at me like I had three heads and my fly was unzipped. Why should I patronize a company that employs clerks with such attitudes?

  • Gary Olson says:

    Provide FPGA programming hardware and 3D printers at the store; VHDL/Verilog and CAD/CAM applications on the web. Provide Engineers to quickly review the designs for GLARING errors [direct shorts to ground, structures which will collapse immediately]; and then provide summary suggestions to the builder but ALLOW them to fail. Provide discounts for repeat runs with minor changes.

    The proper electronics parts and misc mechanical parts to stock will quickly identify themselves. And don’t forget the super-sized 24/7 vending machine stocked with emergency spares.

    As everyone else here has posted, stock the stores with the types of people who immediately annoy corporate suits; but engage the builder (not DIY customer you marketing ignoramus) down the bizarre unique paths projects follow.

  • xorpunk says:

    DONT INFLATE PRICES…DONE

    $4 FOR A 0.50 CHINESE COMPONENT LOSES YOU SALES..

    STOCK A MICROCONTROLLER WITH SOCKET..THE RISC ONES WERE AWESOME

  • Geoffrey says:

    Basically, become a serious electronics hobby / computer shop that a field service guy from Lockheed can walk into and get something he needs (with in reason).

    Resistors, transistors, bread boards, ect. Soldering supplies. Cable fabrication equipment.

    Fill the CompUSA void: computer mother boards, power supplies, CPU’s, RAM. In addition to the various commodity cards, stock some DIO boards, stuff like that.

    Software – maybe a couple of racks of cheap CD’s full of essential tools. Some Linux distros. Developer tools.

    Analytical stuff, o-scopes, pulse generators, DC power supplies, inverters.

    Stop drastically inflating cable prices. Yes I need that 6 foot Firewire cable right now, no I will not pay $60 for it.

    Still sell the phones and stuff… online. Speaking of which, compete with Newegg would be a cool thing too.

  • dTron says:

    Note that almost every single response from former or even current Radio Shack employees are telling you that this is a ploy to get you into the store to sell you a cell phone or a warranty.

    As a former employee of Radio Shack, I’ll say that they are completely right. I just quit within the past few weeks because of the same reasons everyone else did. The company employs high-pressure tactics on its own employees and it’s all about pushing extended warranties, cell phones or cheap batteries onto the customer, even if they only come in to buy a single transistor.

    Don’t be fooled by this “appeal” from RS. I implore you NOT to give any of your money to this company! It’s cheaper to buy your parts online anyway…

  • Geoffrey says:

    PS – a few public terminals that folks can download manuals from and double check part numbers specs would be sweet!

  • Cliff says:

    This can’t be half hearted. By only looking for short term gains you have milked the Radio Shack name till it is now worthless. Reputation must be re-built.

    Micro processor stuff (STM PIC Atmel ARM)
    Everything needed from perfboard to photo etching to components to debugging and programming cables.

    Individual electronic components at REASONABLE prices.

    Electronics kits and learning labs for beginners to learn with. I don’t need them, but I once was a kid that did, and I give gifts…

    More advanced kits AND COMPONENTS ala Sparkfun, Maker Shed etc.

    A whole table devoted to each of several mainstay types/IC’s and the many projects for each one – OpAmps, 555, FlipFlops, photocell/solarcell/detector, audio. gyros and accelerometers, temperature sensing…

    Geeky items (< $300) like autonomous helicopters with remote video, microwave data/video links, metal detectors, long range microphones, self balancing robots, etc.

    Staffed with old retirees who KNOW electronics and enjoy teaching it, not with commission powered zombies that are required to contact everyone that walks through the door and use a particular greeting.

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