Disrupting Advertisement Agency Workers with Electric Shocks

We hope this project will make you laugh as much as we did. For 4 hours, some Australian advertising executives agreed to be subjected to Electric Muscle Stimulation (EMS) controlled by people from all over the globe watching their reaction over the Internet. The public could disrupt their day with a click of a mouse. The user simply needed to go online, choose a live stream, click the ‘Disrupt’ button and watch as the EMS instantaneously zapped the volunteers. For each ‘disruption’, the company donated $1 to a local community.

The EMS hardware was designed to deliver up to 60V pulses and controlled using the MIDI protocol. The platform is powered by 8 AA batteries and receives zapping commands via UDP. Unfortunately, the resources can’t be found on the project’s webpage, but you can still have a look at the two videos embedded after the break. The total amount donated during this experiment was $5500!


  1. Ren says:

    Well, I guess if politicians wouldn’t volunteer, ad execs were a reasonable(?) substitute…

  2. Cubby says:

    From the picture, it looks as though if they were connected to the EMS unit arm-to-arm, they were passing a voltage and current (even though it may have been minimal) -through- the heart. Not too bright, to say the least.

  3. @Cubby: Looks like there are two wires on each pad. Guessing that the current enters and returns through the same pad, via the muscle connected to it.

  4. jklu says:

    Its an advertisement agency..
    99% chance it’s a fake just to draw attention..

  5. wardy says:

    It’s all fun and games until someone jams a thumb into their own eye! After that it’s just fun.

  6. asdf says:

    Can do this again, but with a few kilovolts? Or maybe cyanide gas?

  7. Adobe/Flash hater says:

    They should have added a randomizer
    and occasionally realy buzzed someone proper!

    At the 4:04 mark
    He sounds like Sam Kinison

  8. a very annoying article, and nothing to do with “hacking” i am with Bill Hicks on this one, the advertising industry is full of scumbags and destroying the world. ( just my opinion, before anyone takes it personally ;) )

  9. They should use this during live debates.
    THAT would be hilarious.
    “And our party promises that we won’t raise taxeZZAAAAAAAP!!… ”

    The amount of electricity the typical Republican or Conservative politician would receive might approach the threshold for electroluminescence a la “glowing pickle”, the voltage and current needs to be regulated.

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