We hope this project will make you laugh as much as we did. For 4 hours, some Australian advertising executives agreed to be subjected to Electric Muscle Stimulation (EMS) controlled by people from all over the globe watching their reaction over the Internet. The public could disrupt their day with a click of a mouse. The user simply needed to go online, choose a live stream, click the ‘Disrupt’ button and watch as the EMS instantaneously zapped the volunteers. For each ‘disruption’, the company donated $1 to a local community.
The EMS hardware was designed to deliver up to 60V pulses and controlled using the MIDI protocol. The platform is powered by 8 AA batteries and receives zapping commands via UDP. Unfortunately, the resources can’t be found on the project’s webpage, but you can still have a look at the two videos embedded after the break. The total amount donated during this experiment was $5500!
24 thoughts on “Disrupting Advertisement Agency Workers With Electric Shocks”
Well, I guess if politicians wouldn’t volunteer, ad execs were a reasonable(?) substitute…
I bet we could fill pay off the federal debt in 2 years if congressmen and senators volunteered for this sort of fund raising. – Write your representative now!
How much to kill one of them? I’d pay a dollar per volt.
It’s not the voltage that kills you! It’s the amps!
*giggles, runs, ducks and covers from the shitstorm*
It all depends on the height the amp is dropped from…
If you apply it to congress, you’ll have to rename the technology.
You need to be accomplishing things in the first place if you’re going to be “disrupted”.
From the picture, it looks as though if they were connected to the EMS unit arm-to-arm, they were passing a voltage and current (even though it may have been minimal) -through- the heart. Not too bright, to say the least.
Nah, looks like there are two pads on each arm, only passing the signals between the pads on each arm. Path of least resistance and all that. I’ve used TENS units in much the same way, that’s why some have two isolated channels.
@anarb that is correct.
@Cubby: Looks like there are two wires on each pad. Guessing that the current enters and returns through the same pad, via the muscle connected to it.
Its an advertisement agency..
99% chance it’s a fake just to draw attention..
@jklu it ran live from 09:00 to 1pm (Sydney) EST. It was impossible to fake. We began working with artist Michaela Davies http://www.michaeladavies.net/projects.html months ago to test, and build. Many, many, many late nights.
I blame Gruen for this. No longer can ad agencies in Australia just use fancy words to attract clients.
Gruen and the ad industry’s desire to get everything to go viral.
I’m English, not long in Australia. I’ve not seen Gruen. I have been doing this type of work for some time now. http://work.iamtheo.com/ Don’t think it’s an Australian thing.
“Its an advertisement agency..
99% chance it’s a fake just to draw attention..”
No matter how you slice it, there is a 100% certainty that it will always bring out the worst in people, whether it is stimulating sadistic tendencies in people, or lying about it to make some cheap giggle.
People who work in advertisement are dead weights in civilisation.
It’s all fun and games until someone jams a thumb into their own eye! After that it’s just fun.
Can do this again, but with a few kilovolts? Or maybe cyanide gas?
Is that you volunteering?
To push the button, yes.
They should have added a randomizer
and occasionally realy buzzed someone proper!
At the 4:04 mark
He sounds like Sam Kinison
Helps if I include the URL
Well double derp for me it seems.
Could a kind moderator delete the
a very annoying article, and nothing to do with “hacking” i am with Bill Hicks on this one, the advertising industry is full of scumbags and destroying the world. ( just my opinion, before anyone takes it personally ;) )
They should use this during live debates.
THAT would be hilarious.
“And our party promises that we won’t raise taxeZZAAAAAAAP!!… ”
The amount of electricity the typical Republican or Conservative politician would receive might approach the threshold for electroluminescence a la “glowing pickle”, the voltage and current needs to be regulated.
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