So you want to run a Kickstarter?

Earlier this year, [Anthony Clay] wanted to test the waters of Kickstarter with a low-risk project. The idea he came up with was a series of EE reference posters we featured in a Hackaday links post. Now that [Anthony]‘s project is over, he decided to write about the whole ordeal of putting together a Kickstarter, giving all the gory details of putting on your own crowd-sourced project.

We’ve got to give [Anthony] credit for doing his homework. Even before he designed his first poster, he looked over unsuccessful Kickstarter campaigns to see what they did wrong. Once he knew what he was going to offer, [Anthony] put on his project manager hat and made sure he knew exactly what everything was going to cost, had contingency plans in place, and knew what his Kickstarter was before he spread the word.

The best laid schemes of mice and men ‘oft go awry, so of course [Anthony] hit a few snags in his Kickstarter. In his microcontroller quicknotes poster, a few weird underlines made it into the final draft of the voltage characteristics section. Everyone he showed this to thought it was no big deal, but this is something that should have been caught in proofing. Keeping in mind that [Anthony] was only doing a poster and not an electronics project, we think this is a valuable lesson for future Kickstartees.

If you’re wondering what the one thing that [Anthony] credits for the success of his Kickstarter, it’s actually the small blurb we featured in a links post. Once that happened, word started to spread and the funding picked up. To be honest, we’re impressed by that fact, and we’ll try to wield our powers carefully in the future.

Comments

  1. karlexceed says:

    Second link points to the wrong place; it should be http://zarthcode.com/the-ee-poster-kickstarter-a-postmortem/ and not the mentioned links post of HaD.

  2. Bob says:

    tbh a successfully funded kickstarter doesn’t require detailed costings or planning. It is all about razamatazz. You don’t need to have any clue how to pull it off, you just need to give people a hope about something great for cheap – eg. Ouya. Whether it is possible doesn’t actually matter because you arn’t bound to successfully pull off the idea.

  3. Will says:

    I purchased a set of his posters through his kickstarter from seeing it here on HaD. Love my posters, they’re awesome :)

  4. bbird says:

    I was mentioned in the Postmortem article, I was the $25 backer that never responded. I would be proud if I wasn’t so stupid and never checked kickstarter or my email that I have tied to the account. :p

  5. yquemener says:

    I want to run a kickstarter but I don’t live in USA. Funny how the real world is light years behind internet community when it comes to international collaboration.

    • Hitek146 says:

      I would imagine that, because of the extra legal stipulations that wouldn’t have to be dealt with when running a simple online store, an entity such as Kickstarter would need to operate only in the legal jurisdiction in which it exists(eg: the US). It seems like the logical solution would be to open an equivalent operation in the jurisdiction that other overseas patrons might enjoy…

  6. n0lkk says:

    Anthony’s writeup surely produced a warn feeling in the hearts of the Hackaday staff.

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