The Boy Who Cried Wolf is a simple parable that teaches children the fatal risk of raising a false alarm. To do so is to risk one’s life when raising the alarm about a real emergency that may go duly ignored.

Today, we rarely fear wolves, and we don’t worry about them eating us, our sheep, or our children. Instead, we worry about bigger threats, like incoming nuclear weapons, tornadoes, and earthquakes. We’ve built systems to warn us of these calamities, and authorities take a very dim view of those who misuse these alarms. Fox did just that in a recent broadcast, using a designated alarm tone for an advert. This quickly drew the attention of the Federal Communication Commission.
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