MINI’s augmented reality ad

miniaugmented

We were surprised last month when we saw augmented reality being done completely in flash. It hasn’t taken too long to go mainstream though. MINI has incorporated it into a recent German language magazine ad campaign. The fiduciary marks actually work quite well with MINI’s established ad format. Visit the ad’s URL and hold the magazine up to the webcam and a 3D model of the MINI Cabrio will appear. They have a PDF of the ad that you can print and use if you don’t have the original. Unfortunately, it doesn’t seem to have cross-platform support.

[via Autoblog]

Comments

  1. it is very difficult to navigate to the proper page to do this

  2. yeah, can’t figure it out.

  3. silly me! it requires inferwebsch exhpluurer

  4. paul says:

    I got the flash to start by using user agent switcher in firefox on Ubuntu 8.10. But then I saw the pdf was almost all black and figured I would not waste the ink. Also I tired saying I had IE7 on vista and that didn’t work, but IE6 on XP did.

  5. Somali Pirate says:

    Tried it in IE and it still requires a ActiveX object. CBA to install anything really. Would have loved to see the outcome tho.

  6. Steve says:

    I had to use IE, install an ActiveX control, and install a downloader to download some required DLLs (at least that’s what I think what was happening, I couldn’t read any of it), but it works! It’s fun to play around with. Not flawless, but it does what it says. I printed out the PDF.

  7. paul says:

    are they using the ARToolKit or something else? The markers look very similar…

    http://www.hitl.washington.edu/artoolkit/

  8. edd says:

    worked for me in ie7 on vista, some functionality on other browsers would be nice though, and maybe some english instructions, but still pretty fun!

  9. sicher says:

    @paul

    the project is powered by Unifeye SDK from german company Metaio http://www.metaio.com/products/unifeye/

  10. This is wonderful! Thanks for the information

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