CBS to advertise using Video-in-Print technology


In what seems like another move to blur the line between digital and print media, CBS has announced that they will be introducing something called Video-in-Print technology in next month’s issue of Entertainment Weekly. Video-in-Print, or ViP, technology consists of a small LCD screen and circuit board that can be inserted into print media and play video and audio content. CBS is using the ViP technology to promote their fall prime-time television lineup. Video-in-Print technology is the brainchild of Americhip, a company that claims to specialize in multisensory marketing. The ViP player in next month’s issue of Entertainment Weekly incorporates a 320×240 resolution TFT LCD screen and a rechargeable battery lasting 50-60 hours. The battery can be recharged via the player’s on-board mini USB port. While this isn’t the first time that we’ve seen a magazine do something like this, as far as we know this is the first time that anyone has put a video player into a magazine. That being said, there seems to be no indication whether or not CBS will make it easy for us to modify the ViP player’s software like Esquire did with their e-ink display. We’re not entirely sure what we’re going to do with the ViP player, but the fact that it has a mini USB port gives us some interesting ideas. Juicebox, anyone?

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