When we look at a product or project here at Hackaday it is likely that our interest has been caught by its internal technology, or perhaps by its functionality. It is easy to forget that there is another angle to each and every item that graces these pages, and it is every bit as important as those we have already mentioned. Aesthetic design, the look and feel of a product, is something that is so often overlooked.
One of the speakers at the Hackaday Superconference was [Cory Grosser], one of America’s leading independent product designers, and the designer of the Supplyframe Design Lab in which the Superconference was being held. In his talk he covered some of the principles of design, touching on its psychology and its purpose in creating a successful product. In doing so he delivered a fascinating talk full of insights into the design of products both famous and somewhat obscure.