Many of the image formats we’re familiar with have been around for decades. We all know JPEG and PNG like the back of our hands, and GIF even had a bit of a resurgence when tiny annoying looping animations became cool again on social media. There has been a growth in newer formats, though, like WEBP, and AVIF, with various platforms and software companies adopting them for greater efficiency, performance, and image quality.
Amongst the new crop of formats vying for relevance is JPEG XL. It was touted as a format that improved on what JPEG could do in the lossy compression space, while also adding on a lossless mode. There were grand hopes that it would become a universal replacement for all existing raster formats on the Web. A major problem was that Google was seemingly against it, only to backflip—with the format now slated to hit the big time with renewed backing from the search giant. So what’s going on?
