The growing demands of Microsoft’s core customers necessitate dramatic alterations in the way Microsoft’s data centers are set up. Before their server racks were replaced one at a time, Microsoft’s new solution to server management is to truck in servers in sealed shipping containers and set them up without even taking them out. If a core number of servers start to fail within the shipping container it is removed, returned to the manufacturer, and replaced. This strategy helps Microsoft manage the desires of its consumer base for search, video, photo services and other services provided under the Microsoft Online umbrella. Although Microsoft’s method of server management makes the process of running data centers more efficient, thereby saving costs and power, Microsoft still has to contend with old networking protocols. It’s counting on the industry to innovate in these areas.