It has blades: Dyson’s little white lie

posted Oct 14th 2009 8:45am by
filed under: rants

alg_dyson-air-multiplier_2

‘There’s a sucker born every minute” -P.T. Barnum

This morning we’ve been having a heated discussion at the Hack a Day offices (read: legion of doom) over Dyson’s new offering, a “bladeless fan”. At first this seemed extremely exciting, but how is the air being moved? We were hoping for a device operating via ionic wind but that’s simply not the case. Some of us think the bladeless claim is an outright lie, others understand it from a marketing stance, but we all agree: a fan with blades is still moving the air.

Dyson’s own information page states that “an energy efficient brushless motor” draws the air in with similar technology used in “superchargers and jet engines”, both of which use blades! The fan blades are in the base of this unit, they take in air and blow it out the ring. Just because you can’t see a fan, can we call our computers bladeless, or an air conditioner bladeless?

Enter the P.T. Barnum reference. Known as a man who could sell anything, his legacy lives on in the Dyson corporation. At 200 british pounds (~$320) for a ten inch desk fan, what are you getting that’s better than a traditional fan?  The design supposedly amplifies the air movement fifteen times, but we’re skeptical about that figure as there’s no energy-saving claim to go along with such an incredible power boost. One thing is certain, you will NOT get a fan without blades for your sterling… just one with hidden blades plus a huge marketing campaign.

[Thanks Gareth]



105 Responses to It has blades: Dyson’s little white lie

  • tim says:

    for sure it is note the air speed that is X 15,
    but only the flow

  • Caleb Kraft says:

    This one really bothered me. It simply isn’t bladeless. It just seems like pointless preying on the ignorance of consumers. Why even claim it is bladeless?

  • Hackius says:

    From a consumer POV it is bladeless. The point that a turbine has blades is meaningless to Joe Consumer.

  • matt says:

    Sounds to me like the marketing dept. couldn’t figure out how to say “no blades where you can stick your fingers” and ended up with a grossly inaccurate claim.

  • anon says:

    How is this a hack?

  • hpux735 says:

    Man, that linked article was a dump-truck filled with bullshit. They didn’t even notice the fact that they use the same sentence twice. Thank god for thinly veiled advertisements called news.

  • peterf1972 says:

    What about their vacuums. They advertised for vacuums without ‘suction’, but as far as i know, they did suck the dirt up too, the ‘suction’ was just generated different then on a regular vacuum… I have not see them use the term ‘no suction’ in a while now… Another lie?

  • Joshua says:

    Well, some turbochargers use Tesla turbines, I think, which are in fact bladeless… I definitely don’t know any jet engines that use them, though. At least not for propulsion. I think some might use Tesla turbines as bleed-air power generators, but I don’t know that for sure.

    There’s also not enough information on the site to determine whether or not they’re using a bladeless turbine. I suspect we won’t settle this conclusively until someone does a teardown.

    The rest of it does look rather clever, though. I’m curious whether it actually works as well as claimed.

  • Joshua says:

    Oh, there’s a big clue in the article that I missed. It uses “the same technology at the heart of the Airblade hand-dryer”.

    Does anybody know whether those incorporate a traditional bladed turbine?

  • saulverde says:

    There is no way that is more efficient than a normal fan. Seems mostly dumb unless you want a wind tunnel you can throw crap in.

  • Sheldon says:

    The notion of “air-amplification” is not new, Dyson just seems to have employe it for a desk fan for various reasons.
    See:
    http://www.tech-sales.com/Nex_Flow/air_amplifier.htm
    While this one is designed to run from compressed air, it claims an increase of 16x so what’s so hard to believe about the Dyson one?
    Please: less rabid, more thought.

  • Grunties says:

    I love this debate – it’s an awesome way to separate the smart from the clever. Clever notice the discrepancy between the claim and the reality, and point it out. Smart people notice the difference, but understand that it is of no consequence.

  • Jack says:

    ‘There’s a sucker born every minute” -P.T. Barnum

    Actually ‘There’s a sucker born every minute’ was a description of P.T. Barnum’s ability. It was a description of him not by him.

    SnortSnort Nerd

  • paul says:

    it does have “blades” just not ones you can stick your finger into…
    http://www.dysonairblade.com/technology/howitworks.asp

  • paul says:

    but…. how in the heck is this a hack, seems more like an engadget article…

  • bob says:

    Clever notice the discrepancy between the claim and the reality, and point it out. Clever dick people notice the difference, but understand that it is of no consequence.
    Smart people know that it is far more expensive but no better than a regular deskfan.

  • Jesse Farmer says:

    I’m imagining sitting at my desk with the Dyson 15x super-fan making my cheeks jiggle from the sheer force of the airflow its generating.

    15x!!!!!

  • engineer says:

    see “thrust augmentor” which is basically a gear reduction for flowing air. mass flow remains the same. the fan pushes out low volume high speed, once it hits exits the ring, the shape changes the output to high volume low speed.

    and i agree, this article is a waste of time
    1) not a hack
    2) more a plug than anything else
    3) dyson products are akin to monster cables – all marketing

  • Phil Burgess says:

    The number of suckers born per minute doubles every two years.

  • DeFex says:

    Hey while everyone else is using larger quieter fans, lets use a smaller fan with airflow restriction! make up for the shortcomings with marketing!

    its a shame because i liked the stand up vacuum (although the 3 minute battery handheld one kind of “sucked”.)

  • ax0n says:

    My mini-rant in Google Reader this morning as broadcast to a few of my pals: “This isn’t a fan with no blades. It’s a fan with blades hidden in the base that’s attempting to use the Venturi effect to make up for the inefficiency of burying the blades where they are prone to trap allergens and can’t be easily wiped down with a rag.”

    Boo hiss, once again, Dyson. You are not at the forefront of any kind of research or technology. You are, and will likely remain a snake-oil salesman that manages to hawk your sleek, over-priced gear via specialty stores full of suckers looking for home gadgets they do not need.

  • Dan says:

    This is really a minor lie. In comparison to most of the advertising world it is so small as to be meaningless. No exposed blades is all that is actually relevant to the consumer. Save your ire. Now charging >$300 for a table fan?

    BTW peterf1972: I think they advertised that their vacuums did not LOOSE suction and a lot of people misheard that as USE.

  • Me says:

    In lieu of a teardown, how about a cutaway?

    http://stuff.tv/blogs/cool/archive/2009/10/13/dyson-air-multiplier-am10-bladeless-fan.aspx

    I see an airfoil in the ring, but can’t make out much from the motor area. Could it be a diaphragm setup like in small compressors?

  • Me says:

    Me again… I bet that small grey cup below the whitish bits (motor??) is a turbine.

  • ax0n says:

    There are additional pictures on CNet that show an impeller. http://news.cnet.com/8301-17938_105-10373251-1.html

  • sly says:

    bladeless = out of sight, out of mind.

  • Hackineer says:

    Does Dyson actually claim it is bladeless, or was that claim only made by the author at NYDailyNews.com?

    I read on Dyson’s site that the fan doesn’t need “fast-spinning blades.” That doesn’t preclude the possibility of the fan having slow-spinning blades. It sounds to me like that is what they have. A slow fan with large blades would be quieter and impart as much energy to the air as a small fast fan. The air’s velocity is then increased by their clever design.

    While Dyson’s description might be a tad misleading, I don’t think they told an outright fib.

  • Hackineer says:

    Okay, I see that Mr. Dyson is in fact quoted in the article as saying the fan doesn’t use blades. I guess that is a genuine fib.

  • Caleb Kraft says:

    @Hackineer

    http://www.dyson.com
    “Dyson Air amplifier fans don’t have blades”

  • daenris says:

    @peterf1972

    They don’t claim they have vacuums without suction, they claim they have vacuums that don’t LOSE suction by getting clogged up with the stuff your vacuuming up.

  • hpux735 says:

    B.t.w. in the dyson website the call them “fins”.

  • nave says:

    A bladeless fan… Ha Ha, that contradicts itself.
    whats a fan without blades? I have no clue, besides that it is physically impossible for it to be a fan.

    But alas some people will say COOOL.

  • Kyle says:

    I am completely fine with them calling it a bladeless fan. I think it’s great that they’ve found a way to move air and make it somewhat safer. Who cares. It looks nice and if it works, great.

  • mark says:

    Hahaha! Seriously… this is pretty neat, they should have just marketed it as “mystery wind hoop” and then people wouldn’t be crying about it being an overpriced desk fan. This belongs on a shelf with the floating pen and newton’s cradle.

    Personally I think it would be super fun to sit behind it and throw crumpled up pieces of paper through the hoop… or cats.

    I could mount it to the back of my chair and insert my head into the hoop and be super cool all day too. Quick, somebody get one of these and OVERCLOCK IT TO 20x AIR MAGNIFICATON!!

  • vec7or says:

    Aw come on guys – its a fan, it blows, has no blades (the air for the ‘amplifier’ could be drawn from anythings, compressor, turbine, tesla turbine), basically its a fancy variant of venturi vacuum pump (the one you stick onto a tap, and by running water it sucks, its called an aspirator right?). I like the concept, but marketing guys foobared big, oh and 200 pounds for a fan ?

  • Concino says:

    Do a bit more research guys: They do admit that they use “fins” on their brush-less motor:

    From here: http://www.dyson.co.uk/insidedyson/article.asp?aID=Air_Mult_Tech_Dev&disType=&dir=&cp=2&hf=&js=

    Air Multiplier™ technology development

    Electric fans hadn’t changed since they were invented in 1882. Different materials, new buttons and the addition of grilles, but still the same problem – the blades chop the air before it hits you. That’s why they cause unpleasant buffeting. Take the blades out, and the buffeting stops. But how can a fan work without blades?

    Dyson engineers started with pressurised air, forcing it through narrow apertures to create jets. But they needed it to be more powerful to work in a fan. The breakthrough came when they noticed that accelerating air over a ramp amplified it by 10 – 20 times, drawing in surrounding air through processes known as inducement and entrainment. Hundreds of iterative tests revealed the ideal ramp angle, aperture width and loop amplifier dimensions.

    Then came the problem of air intake – the motor had to suck in more than 20 litres of air per second to generate a powerful enough jet. A 3D impellor was required. Its nine asymmetrically-aligned fins have rows of tiny holes to reduce the friction caused by colliding high and low air pressure – birds of prey balance air pressure around their wings in a similar way.

    The smoothness of the resulting airflow was tested and proved using an optical technique called Laser Doppler Anemometry. Millions of tiny particles projected by the fan reflect thousands of readings a second, plotting air speed and direction.

    One engineer had the original idea. But it took every discipline from Dyson’s 350-strong team of engineers and scientists to develop Air Multiplier™ technology.

  • Mr Poo says:

    The breakthrough came when they noticed that accelerating air over a ramp amplified it by 10 – 20 times, drawing in surrounding air through processes known as inducement and entrainment. Hundreds of iterative tests revealed the ideal ramp angle, aperture width and loop amplifier dimensions.

    Hahahaha excuse me while I look back at 30 years of air amplifier technology looking almost exactly like dyson’s “fan”.

    The 15x figure is about right for an air amp, and it’s a neat use of existing technology, but the dyson page is so full of bullshit you couldn’t clear it with a piss multiplier.

    BTW, feeding pressurised propane through an air amplifier nets a high speed mix that is perfectly proportioned for combustion. If you catch my drift.

  • trebuchet03 says:

    I want to know the mfr process to make that foil…. I can think of some awesome application/hacks… If it wasn’t so expensive, I’d just buy it :D

  • trebuchet03 says:

    Forgot… Applicable EU patent documentation:

    http://v3.espacenet.com/publicationDetails/biblio?CC=WO&NR=2009030881A1&KC=A1&FT=D&date=20090312&DB=EPODOC&locale=en_EP

    Trying to track down USPTO docs. EU documentation makes the claim: “The fan provides an arrangement producing an air current and a flow of cooling air created without requiring a bladed fan i.e. air flow is created by a bladeless fan.”

    Regardless, I can still appreciate the design and wish I did it first (regardless of how well such flow principles are understood)

  • I just hope it’s a **lot** quieter than his vacuum cleaners. Has anybody heard how noisy they are?
    We have a Dyson vacuum cleaner at the office, and you can hear it behind two closed doors at the other end of the (very long) office….

  • almightyorb says:

    Dyson might be run by a bunch of carnies, but I own a Dyson Allergy/Animal vacuum and it is seriously the best vacuum I’ve ever owned, and I’ve owned a lot of vacuums. It gets used frequently with two cats in the house and it helps immensely with my allergies. Just sayin’ it’s not all bad.

  • Kyle (different Kyle than above) says:

    It may have blades, it may be based on old principles, but I’d think the lack of pinch points from an exposed fan would be a huge advantage for people with young children.

  • tristan says:

    The 3d is deceptive. You can see the spiral oriented pockets “buffets” of air, but what looks like a cylinder full of air is just a thin ring of wind that has less power than bladed fan inside.

  • k0ldBurn says:

    I really want to see how this works. I’ve accepted the fact that it’s just harder to see the blades but it still looks pretty damn cool, too expen$ive for me, but could it be recreated cheaply?

  • nitro says:

    I agree, this thing better not be anywhere near as loud as either of my dyson vacuums. They are like freaking jet engines. Even the small handheld Root6 is noisy as heck.

    Wonder the power draw on this fan.

  • grovenstien says:

    As a fallen product designer i can safely say Dyson is full of shit!

    I have had two dyson vacums both are noisy and dont suck! YOu cant beat the good old Henry hoover!

  • jeff-o says:

    @Mr Poo: That would be one sweet flamethrower!

  • TJ says:

    It is irrelevant if the internals use a turbine or a tribe of flatulent gnomes. The end result is moving air without the big, finger chopping, EXPOSED blades. Ergo…bladeless.

    Nobody bitches that their “wireless” keyboard actually contains wires on the inside.

  • therian says:

    who cares about some overpriced fan ?
    Mike fail again

  • nitro says:

    grovenstien: I love my Dyson. Haven’t found a vacuum that can deal with pet hair like it can. It will literally suck to the ground and clean rugs leaving no hair behind. (I have the ANIMAL version) Never had a suction issue yet.

    The handheld Root 6 also pushes so much air, it works as a great way to start charcoal BBQs :D (even though now when I use it, it smells like BBQ thanks to the filter. But who doesn’t want a BBQ scented vacuum ;)

    TJ said, “Nobody bitches that their “wireless” keyboard actually contains wires on the inside.”

    QFT! The blades aren’t doing the “amplification”, its the jets and ring.

  • 24601 says:

    I think TJ nailed it. WTG

  • Bob says:

    Why the price of $320? It’s a fan with a specially designed casing, shouldn’t cost more than $50 or so.

  • Rob says:

    Actually, this _is_ a hack. A marketing hack, but still, a clever one.

  • Zymastorik says:

    My first thought was how well it would propel things through that little vortex. Could make cubicle time more enjoyable if one could lob ping pong balls into it or something and smack people in the head with them at the office.

    If you were really bored you could fit a 2-liter bottle or something on it and make an auto-feeder, and servo guided directional control might be nice, along with fire button of course. We could connect it to an old Atari joystick.

    I’m not sure how long you’d keep your cubicle assaulting everyone with ping pong balls, but it would be a riot. On that note I’m going back to WoW. =P

  • DeFex says:

    Im waiting for someone to make it shoot out fire so they can get their dog to jump through.

  • robocat says:

    “fins have rows of tiny holes to reduce the friction” (Thanks Concino)

    Blocked by dust after use…

    Although given their background I would have thought they must have considered the effects of dust – manual cleaning?

  • slacker01234 says:

    I saw this video of James Dyson explaining how it works yesterday. There is a close up of the cutaway.

  • tehgringe says:

    A. You are talking about the product, good or bad, the marketing worked. Its on awebsite in which it has no reason to be on.

    B. Monster Cables! I read further up…don’t get me started on those pieces of junk. I worked for an electrical retailer whilst at Uni, and had a whole days training fromMonster Cables on how to fleece thick consumers and charge £50GBP for a scart lead (don’t get me started on scart leads either!).

  • tre says:

    Really, everyone is bashing the marketing… That’s missing the point yet somehow falling on your sword.

    Seriously, it’s in the patent ;) Marketing people regurgitating what’s in the patent isn’t marketing shenanigans.

  • Ken says:

    Ignoring the irritating marketing aspect of it, would it still work in rectangular form?

    I could see this being an amazing thing to build into a window frame in your house. You would get airflow into the house without blocking your view and the turbine could be hidden in the surrounding wall.

    Even with this particular model, hanging it upside down from a bracket in front of a window would get you pretty close, albeit for a hefty price.

  • Mr. McCoy says:

    Cheap tricks and lies!

  • aJaX says:

    TJ: “It is irrelevant if the internals use a turbine or a tribe of flatulent gnomes. The end result is moving air without the big, finger chopping, EXPOSED blades. Ergo…bladeless.

    Nobody bitches that their “wireless” keyboard actually contains wires on the inside.”

    With that line of reasoning you could conclude that a fan-cooled computer is bladeless because you can’t see the fans. Okay, then air conditioners are bladeless too, right?

  • vic says:

    I won’t enter the pointeless blades debate, but one thing is that large, slow rotating blades are replaced by a fast turbine … with the high frequency noise that comes with it. It’s much more inconvenient than the low frequency hum of a standard fan.

  • cyberpunk says:

    just put a mac on one end.. since mac’s suck, it would stand to reason that it would gain better air flow with the mac on one side, pushing the air.. the best thing about it is, there would be no need to plug in the mac for the air to flow, since mac’s suck even when when no power is supplied to it…. my apologies to anyone at hackaday who uses macs.

  • Roy van Rijn says:

    So, who wants to make something similair, but with an ion wind instead of a hidden blade? :-)

    Something for the InventGeek?

  • malikaii says:

    The reason it’s expensive is not because it is marketing, or a “bladeless fan”. It is expensive for the same reason that BMWs, Mercedes, and those kinds of things are expensive; R&D and name brands. The guy says that it took YEARS to do the research and development. They have to get the money back somehow.

  • McNoob says:

    350 engineers to get a jet-pump to work? wtf?

    my bad jet pumps move fluid (fuel)

    I meant to say;

    350 engineers to get an ejector to work? wtf?

  • McNoob says:

    or were the 350 engineers used to get the centrifugal turbine drum to work? wtf?
    get soupcan
    eat soup
    cut slots
    bend slots into ‘fins’to cause drag
    spin can
    drag causes air inside to spin too
    give air only 1 place to go, through ejector ring.
    done

  • spacecoyote says:

    1 guy can’t sell a soup can for $300, it takes 350 engineers plus marketing to do that :)

  • Jonam says:

    Two comments:

    1. Coanda effect anyone?

    http://en.wikipedia.org/wiki/Coand%C4%83_effect

    and

    http://www.rexresearch.com/coanda/1coanda.htm

    Quote from Coanda’s original patent”

    “It is an observed fact that when a stream or sheet of fluid issues through a suitable orifice, into another fluid, it will carry along with it a portion of the surrounding fluid, if its velocity is sufficient. In particular, if a sheet of gas at high velocity issues into an atmosphere of another gas of any kind, this will produce, at the point of discharge of the said sheet of gas, a suction effect, thus drawing forward the adjacent gas.”

    Dyson is simply exploiting this to drag air into the annular ring. Coanda’s orginal patent (1936) must have run out years ago so time for someone to pick up on the idea again.

    2. Mitsubish Jet Towel

    Dyson’s previous “invention” was a hand dryer that is a copy of the Mitsubishi Jet Towel that has been around in Japan for at least a decade. Now Dyson’s overpriced copy is turning up around the world as a revolutionary new type of hand dryer.

    http://www.pocket-lint.com/news/5069/dyson-airblade-mitsubishi-jet-towel

    Seems like clever marketing and high prices can convince people what’s old is new again.

  • Jonam says:

    And another thing…

    Here’s something that looks suspiciously similar:

    http://www.nex-flow.com/air_wipe.htm

  • saulverde says:

    Just seems like with equal power consumption a bladed fan would be more efficient. Also I don’t recall anyone whining about wind buffetting… Thank god for people who solve problems I didn’t know I had.

    He is also solving the problem of me having too much money in my pocket. Doing all of this at the same time. What a nice guy.

    Now I could see a use for personal wind tunnel tests but would I pay that much money or just build one if I need a personal wind tunnel?

  • lwatcdr says:

    Turbochargers do not use blades. They use an a centrifugal impeller and an impulse turbine.
    They may look like blades but calling them blades is like my mother calling the games for the Atari 2600 tapes. They may look like blades but they work in a very different way than a bladed fan/propeller does.

  • Richard says:

    This is nothing new. Exxair makes material handling “conveyors” that use the same principle (and execution, basically). We were using them 10+years ago! They use compressed air, but the fan inside the “Bladeless” Dyson fan does the same thing.

  • Dan Fruzzetti says:

    It uses an impeller in a closed housing much the same way as the water pump on your old car or, like others have said, the same way a turbocharger or supercharger forces air into your engine.

    it seems unreasonable to call them ‘bladeless’ only because they know the consumer is thinking “oh, no unsafe moving parts.” and in supporting the consumer’s misunderstanding, they become complicit in creating the false beliefs in the first place.

    I think it’s a tacky thought for a tacky product that will no doubt turn up in the Sharper Image catalog very soon.

  • Gert says:

    Just buy an air compressor, some moisture filters and blow that at your chipsets.

    Or buy a ulv-cpu and do without all that tomfoolery.

  • tyco says:

    next up from dyson: a sewing machine that doesn’t use a needle!

  • deltaomegatheta says:

    Dyson; solutions to mundane problems that don’t really need solving.

    It’d be different if there wasn’t a certain “snake oil” feel to many of their marketing efforts.

    Next up a 5 wheeled shopping trolly, the extra wheel prevents drift using a titanium coated rare element bearing adopted from the aero-space industry and is encased in a Teflon sphere to accentuate its existence and make it look like you’re getting something for the money.

  • joeedh says:

    Honestly, does anyone *care* if their marketing is slightly sleezy? I mean, the comment about the wireless keyboard is a perfect analogy; in truth, wireless keyboards really do have wires inside them, just like computers and this product really do have bladed air impellers/fans.

    But like the original poster said, people don’t bitch about wireless keyboards not being truly wireless; all people care about is that they don’t have the one wire they always see in other keyboards. Just like no ones going to really care that there’s an air impeller inside the base of this thing if it ever catches on (doubtful as that may seem).

  • p says:

    Why don’t they use a Tesla-turbine for the impeller? Then it really would be a bladeless fan.

  • Roly says:

    And if you do a bit more “Do a bit more research” @Concino you discover that it employs the Coanda effect, known since c1800.

    If there is anything that really pisses me of about this, it’s the totally unfounded sneering claim to originality.

    “fins have rows of tiny holes to reduce the friction”. Again, this is old hat and done in most (all?) gas turbines where cooling air is injected into the boundry layer to keep the hot combustion gasses from actually touching the blades (again employing the Coanda effect).

    “One engineer had the original idea. But it took every discipline from Dyson’s 350-strong team of engineers and scientists to develop Air Multiplier™ technology.”

    Three hundred and fugging fifty *strict* engineers (fishnets and whips optional)?!?! (That’s a “Goldilocks” number that ain’t gonna fly here!) But not, it would seem, an engineer actually *employed* by Dyson. In fact someone who was long dead before Dyson was ever thought of.

    And not one of those 350 dancing engineers had access to, or thought to use, Google while developing their annular venturi? (ipso facto: the average Hack-a-day-er is smarter than 350 ginger beers?)

    Dyson calls the actual air mover in the base an “impeller” and it is only a matter of semantics if you call the foils of an impeller “blades” or not.

    So the resulting air flow isn’t turbulent? Really? Sorry, perhaps LESS turbulent? For a greater distance from the device? Even if true, does this optimise personal cooling effect?

    The most interesting part of this “hack” is reminding us of some basic fluid dynamics, and giving us an object illustration of what marketing puffery does to basic science.

  • signal7 says:

    Well, I’m not calling bullshit on this – mostly because it relies on the venturi effect to move air that isn’t moved by the turbine in the base of the unit. In essence, the turbine may only move 1 cubic foot per second, but the venturi effect may in fact cause 10 cubic feet per minute to actually move through the ring.

    Look it up.

  • Deyjavont says:

    I wonder why no one has noticed that the hand dryer is ‘certified hygienic by NSF by protocol NSF P335′ which was developed by an ‘expert panel’ that included a Dyson Rep.
    http://www.nsf.org/business/engineering_and_research/NSF_P335_Q&A.pdf

    I know that many people would not be happy to know that thier overpriced organic coffee or tea from starbucks/whoever is certified by an ‘expert panel’ that includes an Employee of starbucks.

    Also, they need to clear up that it is 15x more VOLUME, not velocity.

    I would like to have it upside down and sideways on the wall and have a contest to see who can make a basket with a crumpled paper ball. Could be interesting, if only for a minute.

  • DeadlyDad says:

    /me shakes his head.

    First off, understand that marketing is all about making a product sound new and exciting to separate it from the other products in its class, mostly by stating that it does the same type of job, only better in some respect, whether by performing a particular function better than the rest, or introducing an altogether new feature. When writing ad copy, Reality and Truth are given a glance now and then, mostly for liability reasons, and, let’s face it, even /American/ judges would be hard pressed to accept a lawsuit over calling it ‘bladeless’.

    James Dyson is a marketer, through and through, and, when he describes this new fan as ‘bladeless’, he is talking to consumers that don’t really care /how/ the job gets done, as long as it gets done; there are no big fan blades to be seen, therefore it is ‘bladeless’. Period. End of story, as far as Joe Consumer is concerned. Any engineers or engineer wannabes that cry foul are doing it to a captive audience: themselves. None of the rest of us /care/ if what actually /causes/ 1/16th of the eventual airflow to get moving are called ‘blades’ or ‘fins’ or ‘perforated, aerodynamically curved whosamawhachits’.

    What /I/, and most people with a business-like outlook are concerned about, is ‘is it worth the cost in the long run’? I have no problem whatsoever with a high initial cost, if a product is worth it. They mention brushless DC motors, which I know are a fair bit more expensive than the regular kind. It also looks pretty well engineered, which costs a *lot* in terms of hours. It’s also a ‘Dyson’ product, which automatically means a certain percentage in price boost. Fine. I can understand how all of that helps to inflate the price, but what I want to know is more basic:

    What is the maximum CFM I can expect?
    How does that CFM compare with regular fans of a similar size?
    How does that CFM compare with regular fans of a similar cost?
    What is the db/CFM profile (i.e. How noisy is it?)
    What is the life expectancy?
    What are the warranty terms?

    Those are the questions that I need answered before I can decide if it is worth the money.

  • Mr Knight says:

    It does not have blades, it has an Impeller.

    An impeller is different than a set of blades.

    The function is similar but they are two different types engineering components.

  • Stephen says:

    I remember making a thing called the “turbo tube” a.k.a. round Frisbee, 40+ yrs ago. nothing new. The impeller used looks alot like the compressor impellor i have out of a 100+ single stage gas turbine.

  • While I have no doubt they spent years researching and tweaking the design, it actually looks really, really easy to manufacture. I predict that within 2-3 years, a far east asian manufacturing company will have cloned the design and we will see similar knockoffs being sold for $40 at walmart. Sadly, patent infringement means nothing to some companies.

  • McNoob says:

    then explain all the jet engine maintenance manuals that specify the damage limitations on the “impeller blades”

  • blizzarddemon says:

    Anon, this is a social networking hack, be on your toes and please, try to keep up <.<

  • Loop says:

    A mate of mine bought one – he got a refund after three days because the oscillation mechanism decided to grind itself to bits.

  • Mitch says:

    Had a DYSON rep show me one of these running, It was nothing special at all. I was not surprised at the price either, all their stuff is over priced rubbish. This fan was very, very noisey i asked him to turn it down he said it was on the lowest setting, i laughed. When it was on high it was unbearable. I cant see how you clean the insides of it when you get dust ect in side. NOT good for allegy suferers. And it was very easy to knock over, due to its small foot print. oh well if only a practical engineer had some in put.

  • chris says:

    yep, expensive rubbish. saw one on display at harvey norman store for 400 AUD. didn’t feel any air multiplication, only price multiplication. i reckon it’s got a 10cm blade fan inside, because that’s what the breeze feels like.
    it’s also fairly loud.
    am so gonna laugh at any suckers that buy it

  • türk porno says:

    on display at harvey norman store for 400 AUD. didn’t feel any air multiplication, only price multiplication

  • A “thrust augmentor” is basically a semi-gear reduction for flowing air.

    I used to work for Dyson in 2000 as the Regional Sales Manager for the north of England.

    Their products are brilliant, no denying it, but I found that a lot of people would rather save a £100 and buy a Vax :/.

    I remedied this and increased sales by 36% by re-training staff to give white lies like this – not big ones, but saying ‘it gives you 30% more suction than a Vax rather than 10%.

    Also, Dysons can lose suction because all vacuums do.

    Regards,

    Jakk – Your fellow Technoholic :D

  • kevin says:

    Dude, White lies? Claiming it increase sucktion 30% when it only increases it 10? That is not a white lie, that is a straight up fraud, and i’m sure 100% illegal.

  • harut says:

    this just proves that stupid people unlike us will think it has no blades and go waste their money and im 12 and know a lot more than most average adults

  • Leave a Reply

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