When [rbaron] started a new job, he got a goodie bag. The contents included a cheap fitness tracker bracelet that used Bluetooth LE. Since this is Hackaday, you can probably guess what happened next: hacking ensued.
For something cheap enough to give away, [rbaron] claims it cost $10, the device has quite a bit in it. In the very tiny package, there is an OLED display, a battery, a vibration motor, and a Nordic 32-bit ARM with BLE. The FCC ID was key to identifying the device. Opening the case, which was glued down, was pretty difficult, but doable with a hair dryer and a knife.