We see [Ben Grosser's] point that all the metrics found on the Facebook user interface make the experience somewhat of a game to see if you can better your high score. He thinks this detracts from the mission of having social interactions that themselves have a value. So he set out to remove the ‘scores’ from all Facebook pages with a project he calls the Facebook Demetricator.
You can see two UI blocks above. The upper offering is what a normal user will see. The lower is the page seen through the lens of the Demetricator. [Ben's] feels it doesn’t matter how many people like something or share something, but only that you are genuinely interested in it. With the numbers removed you’re unlikely to follow the herd mentality of only clicking through to things that are liked by a huge number of people. He explains this himself in the clip after the break.
The Demetricator works much like the Reddit Enhancement Suite. It’s a browser add-on for Chrome, Firefox, and Safari that selectively strips out the metrics as the page renders.