Vodaphone ringtone music commercial

When we first saw Vodaphone’s ringtone commercial where 1000 cell phones perform a section of the William Tell overture, we just assumed it was some slick video editing, not to be taken seriously. Apparently, we were wrong. They actually did this. They actually sent text messages to all the phones in correct timing to play the music.  In the video after the break, you can see some details on how they pulled it off. They had to perform this during non peak usage hours to ensure that all their texts went through. We think this project is pretty impressive. Actually, we still don’t know how they pulled it off, we can’t seem to predict how long a text message will take to reach its destination with any kind of reproducible accuracy.

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