The Great Moon Hoax — No Not That One!

Humans first walked on the moon 50 years ago, yet there are some people who don’t think it happened. This story is not about them. It turns out there was another great conspiracy theory involving a well-known astronomer, unicorns, and humanoids with bat wings. This one came 134 years before the words “We chose to go to the moon” were uttered.

The 1835 affair — known as the Great Moon Hoax — took the form of six articles published in The Sun, a newspaper in New York City. Think of it like “War of the Worlds” but in newspaper form — reported as if true but completely made up. Although well-known astronomer John Herschel was named in the story, he wasn’t actually involved in the hoax. Richard Adams Locke was the reporter who invented the story. His main goal seemed to be to sell newspapers, but he also may have been poking fun at some of the more outlandish scientific claims of the day.

A Telescope Beyond Belief and a Yarn Spun Out of This World

The first of the six articles touted that Sir John Herschel had made amazing discoveries at the Cape of Good Hope and that the articles originally appeared as a supplement to the Edinburgh Journal of Science. If you want to read the original, you can find the text at the Museum of Hoaxes. However, here’s a short summary: Supposedly, Herschel had created a huge telescope using a new principle, shipped it to South Africa, and had visualized many amazing things with it.

In the story, the new telescope was supposed to be a large tubeless reflector, although later they talk about a giant lens. The image formed was further magnified by a water drop microscope. We think. Keep in mind, the thing didn’t really exist, and the text is hard to parse so some of it could be Star Trek-style technobabble. We especially liked “hydro-oxygen microscope.” We were also amused that when Herschel and David Brewer came up with the idea, Brewer reportedly said — we aren’t making this up — “Thou art the man!” We guess things haven’t changed so much over the last 200 years.

The final instrument was said to have a 24-foot diameter, weigh almost 7 tons, and could magnify up to 42,000 times. Supposedly, the new telescope had found planets around other stars and could see objects on the moon as clearly as you’d see something with your own eyes one hundred yards away. And what did he supposedly see? At first, there were reports of red flowers. There were also a number of types of lunar trees that eventually gave way to a lake.

Like all good stories, there was a slow reveal. They found slender pyramids — surely the sign of intelligent life. Then they observed animals of various types. There was something like bison and one animal described as a “monster” resembling a goat.

By the fourth installment, the scientists observed winged humanoids that appeared to engage in conversations complete with gestures. They named these winged people Vespertilio-homo (bat man — no kidding). They also claimed to find an abandoned temple made of sapphire. Near the temple lived a higher form of the bat people.

The downside to the giant lens was that the sun caused it to start burning down the building. The telescope was saved, though, and Herschel started looking elsewhere during the new moon. He found the rings of Saturn were from volcanic smoke. The paper supposedly omitted some other details as not interesting to the general reader.

Tall Tales Die Hard

The story spread, first across the country, and then throughout Europe. It took about a month for the New York Herald — a competitor of The Sun that had temporarily shut down due to fire — to call out the story as a hoax.

It is often claimed that the Sun’s circulation went up because of the hoax, but that may not be true. It is true, though, that they turned a great profit from the sales of a pamphlet with the story and lithographs. There is evidence that the paper sold 60,000 pamphlets in a single month. Today only sixteen of them are known to exist and they sell for a lot more than the original penny.

On the Hoax Museum site, they break down that about half the New York newspapers (other than The Sun) seemed to buy into the hoax, although half of those were skeptical about it. Perhaps the biggest tell was that the Edinburgh Journal of Science had not even existed for several years at the time of printing, having merged with another journal in 1833. The people who did realize it didn’t have a great way to tell everyone else, either, so it was largely ignored.

Herschel was at first amused by the attention. He really had been in South Africa at the time of the hoax. However, he later grew tired of people asking about his moon discoveries. But the story gets even stranger. Edgar Allen Poe, who had been a colleague of Locke, claimed the piece was plagiarized from his own work, “The Unparalleled Adventures of One Hans Pfaall,” which had appeared under a different title two months earlier in a literary magazine. Both because of the nature of the publication and the obvious satire, few if any people believed Poe’s account of a man flying a balloon to the moon and living there for five years.

In later years Locke did admit to writing the hoax, although he may not have worked alone. In addition to trying to sell more papers, there is some thought that he may have been poking fun at contemporary science reporting. For example, Thomas Dick wrote a popular book where he computed that the solar system had nearly 22 trillion inhabitants and the moon was home to over 4 billion. You might wonder how he arrived at such a number. Dick was a church minister and assumed that God would will that all his creation would be inhabited. That included asteroids, planetary rings, and moons. Computing the surface area of all those things and knowing the average population density in England led to his claim.

New Technology: Steam-Powered Printing Press

You usually think of the War of the Worlds hoax as an early mass media manipulations. That was almost 100 years after the Great Moon Hoax. But the technology of the relevant era drove both the hoaxes. In 1938, radio was a new medium and was in many people’s homes. In the 1830s the steam-powered printing press made it possible for The Sun to produce many copies of the paper cheaply and so the paper had a large readership ready to belive the story.

The Sun was the first successful penny paper — more affordable than the six-cent papers. With large cities, low prices, and steam-powered printing presses, the penny papers were the radio or TV of their time. They also tended to cater to more humble readers with crime reports, sensational stories like the moon hoax, and advertisements for things you wouldn’t see in the six-penny papers.

Where Will the Next Hoax Occur?

We would like to think that our technologically savvy population would laugh at something like the Great Moon Hoax today. Common knowledge and common sense have come an unfathomable distance since the 1830s. Now, most people would discount these claims at face value, and there’s a huge community of astronomers (both professional and hobbyist) around the world who would refute such claims.

It seems to us that while most of the world is worried about the rich getting very rich while the poor get very poor, we also worry about the divide between people who have basic science knowledge and critical thinking skills versus those who don’t. That divide seems to be getting bigger and in a world increasingly dependent on science and technology, that strikes us as dangerous. One thing we think helps is to normalize a deep interest not just in the results of science and technology, but in the fascinating details of each new discovery.

64 thoughts on “The Great Moon Hoax — No Not That One!

  1. Critical thinking and skepticism has always been difficult for humans. It’s too easy to believe your own fantasies are true and find others that want to believe that the world doesn’t have the harsh limitations that the real world imposes on people. There are alway people that want the prestige that comes with possessing knowledge that no one else has without doing the actual work it takes to gain such knowledge. And there are also those that believe the world is full a of fools and there is a buck to be made in creating fantasies. Some of those people create hoaxes, other make movies, or write fiction.

  2. “It seems to us that while most of the world is worried about the rich getting very rich while the poor get very poor, we also worry about the divide between people who have basic science knowledge and critical thinking skills versus those who don’t.”

    Who is this ‘us’ and ‘we’ you refer to? Seems like pretty divisive language to me…

    “That divide seems to be getting bigger and in a world increasingly dependent on science and technology, that strikes us as dangerous.”

    For someone who appears to be trying to paint themselves into the camp that has “basic science knowledge and critical thinking skills”, using a word like ‘seems’ in the grand conclusion that is supposed to convince us that something ‘dangerous’ is occurring is weak.

      1. To point out the prevalent hypocrisy, irrationality/sentimentalism and sectarianism that’s taught and encouraged nowadays, I would say. Coincidentally, the modern-day equivalent of penny newspapers are one of the most powerful instruments that enable this.

        1. Exactly. Uses divisive language and then ponders in the next sentence why there is a divide. Claims a moral high ground of being informed and well versed in the scientific method and then in the next sentence justifies his conclusion and world view with a statement of something that ‘seems’ to be happening.

          Those shouting “LOOK AT THIS SENSATIONAL DIVIDE!!!” ‘seem’ to always be the ones with their hands on the blade that is making the cut, usually with a little added smugness to poison the wound.

    1. This aphorism, of unclear origin, appears to first be cited circa 1880.
      Given that world population was approx 1.6 billion then, vs. current population of
      ca 7.6 billion, one would expect the frequency of sucker birth might be several times higher now just from the increased number of people being born.

      Of course the number of births per thousand individuals has declined significantly in that time in more developed nations. Infant mortality has also been reduced, so many more of the people born today survive to adulthood.

      Without knowing at what age the assessment of gullibility was made, it is hard to
      estimate how the figure should be adjusted for changing demographics.

    2. I even see people online who claim to know about history and be really sciencey, but they still believe that hoax about the Netherlands having had an economy based on tulips that once crashed.

      Nobody can find the year their economy had problems, but they still believe in the mythical tulip depression.

  3. I think the headline answers your own question about whether modern readers would fall for a similar hoax: You had to specify “No, not that one.” This is an age where a mistrust of science and a disbelief in the nature of objective truth helps a lot of hoaxes spread on the Misinformation Superhighway, at least within a core of true believers. Just look at what happened when a dishonest doctor put together a hoax study that was supposed to drum up demand for a line of thermerisol-free vaccines he planned to sell later.

  4. “…a competitor of The Sun that had temporarily shut down due to fire…”

    So, the earth has two suns, but one’s been shut down because it’s… on fire? (c:

    1. Well obviously, it was either on fire in the wrong place or the wrong sort of fire.

      Probably the latter if it’s being run by the same people who ‘run’ the rail network in south-east England.

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