We should come clean right up front. We like blinky stuff, tech art, smoke machines, and dark atmospheric electronic music. This audiovisual installation piece (scroll down) by [supermafia] ticks off all our boxes. As the saying doesn’t really go, writing about site-specific audiovisual art pieces is like dancing about architecture, so go ahead and watch the video (Vimeo) below the break.
But writing words is our duty. So without too many spoilers, here’s what we like about this piece: it’s all about the pacing and introducing one element after the next to keep the viewer interested for the five-minute running time.
Any good story has an arc — starting off simply, then a problem arises that leads to an epic battle, and finally a resolution. Here, it’s the timing of spooky moments and the increasing addition of visual elements that build up over time, to the point that they become almost confusing after 4:10. After that you’re left staring at your own reflection. Sweet.