However you sell your kits online, you’ll have to find a means of shipping them to the customer. For an online operation this unseen part of the offering is more important than any other when it comes to customer satisfaction, yet so many large players get it so wrong.
This is the final article in a series looking on the process of creating and selling a commercial kit from a personal electronic project (read all the posts in this series). We’ve looked at the market, assembling the kit and its instructions, and how to set up an online sales channel. In this part we’ll look at what happens when you’ve made the sale, how to get it safely to the customer and how to keep the customer happy after the sale by offering support for your products. We’ll also give a nod to marketing your site, ensuring a fresh supply of customers.