In 1983, the Lisa was supposed to be a barnburner. Apple’s brand-new computer had a cutting edge GUI, a mouse, and power far beyond the 8-bit machines that came before. It looked like nothing else on the market, and had a price tag to match—retailing at $9,995, or the equivalent of over $30,000 today.
It held so much promise. And yet, come 1989, Apple was burying almost 3,000 examples in a landfill. What went wrong?
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