Using MIDI To Solve A Keyboard Shortcut Problem

[Pete] admits that his MIDI-based slide advance alert system is definitely a niche solution to a niche problem, but it is a wonderful example of using available tools to serve a specific need. The issue was this: [Pete] is involved in numerous presentations streamed over video, and needed a simple and effective way for the Presenter to notify the Producer (the one responsible for the video streaming and camera switching) to discreetly advance slides on cue.

To most of us, this is a simple problem to solve. Provide the presenter with a USB macro keyboard to trigger the keyboard shortcuts for slide advancement, and the job’s done. But that didn’t quite cut it for [Pete]. In their situation, the Producer is managing more than just the slides as they switch between cameras, watch the chat window, and manage the video streaming itself. Triggering slide advancement via keyboard shortcuts only works if the presentation software is in focus when the buttons are pressed, which isn’t guaranteed.

[Pete’s] solution was to make a small two-button device (one button for next slide, one for previous slide) that uses MIDI to communicate with a small custom application on the producer’s machine, and doesn’t care about application focus. Pressing the slide advance button plays a distinct tone into the producer’s headphones, plus the custom application displays “Forward”, “Back”, or “Waiting” in a window, depending on the state of the Presenter’s buttons. The design is available on Instructables for anyone wanting a closer look.

[Pete] reports that it works and it’s far more discreet than saying “next slide, please” twenty or more times per presentation. You may notice from the photo that LEGO bricks play a prominent part in the device, and if you’d like to see more of that sort of thing, make sure to check out these other brick-mountable PCB designs.

Tips From A Former Niche Item Etsy Store

Etsy is a service aimed at providing a way for makers of handmade items to sell them online. [Bithead] closed up shop earlier this year and wrote up an interesting perspective on what did and didn’t work out. The main market for [Bithead]’s store was Star Wars cosplayers, because it all started with some Star Wars inspired com pads, some of which are pictured here.

One thing [Bithead] felt worked well overall was to “think big, start small, and scale fast.” In essence, bootstrap things by selling inventory on hand and carefully monitoring demand, then if demand is sustained, ramp up to larger batches, which are more efficient. The risk of making larger part orders and carrying more stock on hand is offset by the reliable demand. Waiting until solid data on reliable demand is available means missing out on early sales, but it’s a low risk approach that works well for niche products that have little or no real competition.

A couple things that didn’t work out were efforts to follow Etsy’s advice to add more products to attract a wider audience, and to try out tools for offering discounts and incentives aimed at turning abandoned carts into sales. Neither went well. The first resulted in adding items that sold poorly, diluted the focus of the store, and incurred a cost for each listing. The second never seemed to have any impact on sales whatsoever. Perhaps there is a place for these efforts, but [Bithead]’s niche market wasn’t it.

It’s a good read about how things went for an Etsy store that served a niche audience over three years. The perspective and experiences might be useful to anyone looking to turn a bright idea into something sold online, so if you’re at all interested, take a few minutes to check it out.

We’ve seen [Bithead]’s work before, this lightsaber-inspired violin bow was one project that went on to become a kit for sale.