Etsy is a service aimed at providing a way for makers of handmade items to sell them online. [Bithead] closed up shop earlier this year and wrote up an interesting perspective on what did and didn’t work out. The main market for [Bithead]’s store was Star Wars cosplayers, because it all started with some Star Wars inspired com pads, some of which are pictured here.
One thing [Bithead] felt worked well overall was to “think big, start small, and scale fast.” In essence, bootstrap things by selling inventory on hand and carefully monitoring demand, then if demand is sustained, ramp up to larger batches, which are more efficient. The risk of making larger part orders and carrying more stock on hand is offset by the reliable demand. Waiting until solid data on reliable demand is available means missing out on early sales, but it’s a low risk approach that works well for niche products that have little or no real competition.
A couple things that didn’t work out were efforts to follow Etsy’s advice to add more products to attract a wider audience, and to try out tools for offering discounts and incentives aimed at turning abandoned carts into sales. Neither went well. The first resulted in adding items that sold poorly, diluted the focus of the store, and incurred a cost for each listing. The second never seemed to have any impact on sales whatsoever. Perhaps there is a place for these efforts, but [Bithead]’s niche market wasn’t it.
It’s a good read about how things went for an Etsy store that served a niche audience over three years. The perspective and experiences might be useful to anyone looking to turn a bright idea into something sold online, so if you’re at all interested, take a few minutes to check it out.
We’ve seen [Bithead]’s work before, this lightsaber-inspired violin bow was one project that went on to become a kit for sale.
This article is the fifth in a series looking at the process of bringing an electronic kit to market from a personal project. We’ve looked at market research, we’ve discussed making a product from your project and writing the best instructions possible before stuffing your first kits ready for sale. In this article we’ll tackle the different means of putting your kits out there for sale.
Given a box of ready-to-sell kits, what next? You have to find some means of selling them, getting them in front of your customer, making the sale, sending them to the purchaser, and safely collecting their money. A few years ago this was an expensive and risky process involving adverts in print magazines and a lot of waiting, but we are fortunate. The Internet has delivered us all the tools we need to market and sell a product like an electronic kit, and in a way that needn’t cost a fortune. We’ll now run through a few of those options for selling your kits, before looking at shipping, marketing, and post-sales support in the final article in the series.
Continue reading “From Project To Kit: The Final Furlong”
Bitcoin, the solution to the two generals’ problem, an economic case study in the history of currency, and the reason AMD graphics cards were so expensive a few years ago, is now accepted in The Hackaday Store.
Yes, we have a store, loaded up with swag, tools, and cool toys. We’re always stocking more If you have coin sitting around, you can pick up a great little logic analyzer, a 3D printer, an ingenius two channel multimeter, ESP8266 boards, the ever popular Hackaday swag and a ton more. That 3D printer will cost you ฿ 3.75. A Mooshimeter is just ฿ 0.50.
It’s the perfect time to turn magical Internet money into something with real, intrinsic value, before the value of Bitcoin drops even more. Sure, we accept government-backed currency as well… but when will you have the chance to spend those hard-mined