SmallRun.net Enters The Marketplace Market

June 21, 2026 by Tyler August 18 Comments

So you have a project that you love, and everyone else loves too. People start saying “you should sell this” but where? Well, there’s a new marketplace you might want to consider called SmallRun, aiming at makers and their, well, small production runs.

SmallRun will absolutely host your custom PCBs, on-demand 3D prints, and other traditional maker products — but they’ll also happily sell your merch, too. Along with electronics and hardware, they aim to allow you to sell products in categories like tabletop gaming, sciences, and yes, accessories/apparel.

For sellers, they offer automatic payouts and promise to take care of the taxes by integrating with Stripe. That said, they’re still working on getting the whole VAT thing set up for products imported to the EU. EU to EU sales are apparently OK. They’ll host build logs, which may drive engagement with your product. There’s even a handy tool to import your existing listings from eBay, Tindie, Lectronz, Etsy, Shopify, or Crowd Supply if you’re already in the biz. They make their money by taking a cut of your sales: ̶e̶i̶g̶h̶t̶ now reduced to seven percent, plus forty cents per listing.

Depending on your perspective, you might wonder if we need another marketplace, To that we can only say: “Let a thousand flowers bloom!” Competition should drive these marketplaces to continuously improve and we all win.

If you’re selling online, even packaging can become a project. If you’re not, but are interested in starting, our “From Project to Kit” series from ten years back remains surprisingly relevant.

Thanks to [Aron] for the tip!

Tips From A Former Niche Item Etsy Store

May 4, 2020 by Donald Papp 4 Comments

Etsy is a service aimed at providing a way for makers of handmade items to sell them online. [Bithead] closed up shop earlier this year and wrote up an interesting perspective on what did and didn’t work out. The main market for [Bithead]’s store was Star Wars cosplayers, because it all started with some Star Wars inspired com pads, some of which are pictured here.

One thing [Bithead] felt worked well overall was to “think big, start small, and scale fast.” In essence, bootstrap things by selling inventory on hand and carefully monitoring demand, then if demand is sustained, ramp up to larger batches, which are more efficient. The risk of making larger part orders and carrying more stock on hand is offset by the reliable demand. Waiting until solid data on reliable demand is available means missing out on early sales, but it’s a low risk approach that works well for niche products that have little or no real competition.

A couple things that didn’t work out were efforts to follow Etsy’s advice to add more products to attract a wider audience, and to try out tools for offering discounts and incentives aimed at turning abandoned carts into sales. Neither went well. The first resulted in adding items that sold poorly, diluted the focus of the store, and incurred a cost for each listing. The second never seemed to have any impact on sales whatsoever. Perhaps there is a place for these efforts, but [Bithead]’s niche market wasn’t it.

It’s a good read about how things went for an Etsy store that served a niche audience over three years. The perspective and experiences might be useful to anyone looking to turn a bright idea into something sold online, so if you’re at all interested, take a few minutes to check it out.

We’ve seen [Bithead]’s work before, this lightsaber-inspired violin bow was one project that went on to become a kit for sale.