Alright, this is getting embarrassing.

The rebooted Heathkit has added another kit to its offerings. This time it’s an inexplicably simple and exorbitantly priced antenna for the 2-meter band. It joins their equally bizarre and pricey AM radio kit in the new product lineup, and frankly we’re just baffled by the whole affair.

About the most charitable thing you can say about their “Pipetenna” is that it’ll probably work really well. Heathkit throws some impedance and SWR charts on the website, and the numbers look pretty good. Although Heathkit doesn’t divulge the design within the “waterproof – yes, waterproof!” housing, at 6 dBi gain and only five feet long, we’re going to guess this is basically a Slim Jim antenna stuffed in a housing made of Schedule 40 PVC tubing. About the only “high-end” component we can see is the N-type coax connector, but that just means most hams will need and adapter for their more standard PL-259 terminated coax.

Regardless of design, it’s hard to imagine how Heathkit could stuff enough technology into this antenna to justify the $149 price. Hams have been building antennas like these forever from bits and pieces of wire lying around. Even if you bought all new components, including the PVC pipe and fittings, you’d be hard pressed to put $50 into a homebrew version that’ll likely perform just as well.

The icing on this questionable cake, though, is the sales copy on the web page. The “wall of text” formatting, the overuse of superlatives, and the cutesy asides and quips remind us of the old DAK Industries ads that hawked cheap import electronics as the latest and greatest must-have device. There’s just something unseemly going on here, and it doesn’t befit a brand with the reputation of Heathkit.

When we reviewed Heathkit’s AM radio kit launch back in December, we questioned where the company would go next. It looks like we might have an answer now, and it appears to be “nowhere good.”