If you’ve been around long enough, you’ll know there’s a long history of advances in materials science that get blown far out of proportion by both the technical and the popular media. Most of the recent ones seem to center on the chemistry of carbon, particularly graphene and nanotubes. Head back a little in time and superconductors were all the rage, and before that it was advanced ceramics, semiconductors, and synthetic diamonds. There’s always some new miracle material to be breathlessly and endlessly reported on by the media, with hopeful tales of how one or the other will be our salvation from <insert catastrophe du jour here>.

While there’s no denying that each of these materials has led to huge advancements in science, industry, and the quality of life for billions, the development cycle from lab to commercialization is generally a tad slower than the press would have one believe. And so when a new material starts to gain traction in the headlines, as perovskites have recently, we feel like it’s a good opportunity to take a close look, to try to smooth out the ups and downs of the hype curve and manage expectations.

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