A year ago, ridesharing scooter startups were gearing up for launch. Workers at Bird, Lime, Skip, and Spin were busy improving their app, retrofitting scooters, and most importantly, figuring out the logistics of distributing thousands of electronic scooters along the sidewalks of the Bay Area. These companies were gearing up for a launch in early summer, but one company — nobody can remember exactly who — decided to launch early. First mover advantage, and all. Overnight, these scooter companies burst into overdrive, chucking scooters out of panel vans onto the sidewalk simply to keep up with the competition.
The thing about San Francisco, and California in general, is that it’s a very direct democracy masquerading as a representative government. Yes, there are city council members and a state legislature, but the will of the people will rule. No one liked tripping over the scooters littering the sidewalks, so the scooters ended up at the bottom of a lake. Or in trees. Or in the trash. In time, city permits were issued, just like a hot dog cart or any other business operating on a public sidewalk, and the piles of electric scooters disappeared. Not before hundreds of scooters were vandalized, that is.
It’s still early in the electric scooter rental startup space, but if there’s one company leading the pack, It’s Bird. they’re getting the most press, the CEO was formerly at Lyft and Uber (which explains the press), and they’ve raised nearly a half Billion dollars in funding (which explains the press). Bird is valued at two Billion dollars, and it’s one of four major ridesharing scooter startups. Pets.com had nothing on this.
Despite how overvalued you think a scooter startup might be, they’re still a business, and they’re ruled by the bottom line. Bird has grown a lot in the past year, and with that comes engineering challenges. The Bird scooters must be more resistant to vandalism. The Bird scooters must be harder to steal. Above all else, they must remain in service longer. This is the teardown of how Bird managed to improve their bottom line and engineer a better scooter.
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