In celebration of there 75th year, Esquire magazine’s October issue will feature an e-paper cover. The display will be about 3mm thick flexible paper with four shades of gray and some animated text and images. The backside will also have a display featuring a Ford ad for the new Flex. The Ford ad is essentially subsidizing this whole production. The cover isn’t finalized yet, but Boing Boing Gadgets was able to get a few more details about it from deputy editor [Peter Griffin]. The battery isn’t anything exotic and they fully expect people to break the device open and do what they want with it. It will unfortunately still require you building your own controller, but at least you get two revolutionary displays to play with for the cost of a magazine. If you’re wondering what Esquire is, they apparently showed George Clooney 2 Girls 1 Cup. So they’ve got that to celebrate too.