How far would you go in pursuit of the perfect black t-shirt? Would you let Amazon build a virtual double of your body? They already know so much about you, so what’s a body scan or two between customer and company?

So here’s the deal — Amazon is trying to launch a brand of bespoke clothing called Made for You, and they’re starting with custom solid color t-shirts. Here’s how it works: you give them $25 along with information about your height, weight, and skin tone. Then you upload two pictures of your torso to their app, and these get turned into a 3D model of your body. Once your avatar is built to match, you design your shirt to fit the model. In theory, you get a really good idea of how it will fit.

You can choose from two different fabrics and eight colors, and can customize the neckline, the shirt length, and the sleeve length. If you want to, you can put your name on the tag. Then your perfect t-shirt gets made in the US from imported fabric — either lightweight or medium weight pima cotton. We’re not sure if robots or people are making them, but our money is on people. After all, Amazon is the company that created Mechanical Turk to form a pool of humans available to do on-demand work via the Internet. This is along those lines but with tailors sewing to your specifications. The big questions are what do you get, how does the technology make these better than off-the-rack, and do you give up your privacy in return?

One-Size Fits One

To say that these are custom t-shirts is a bit of a stretch. Oh you don’t need to worry about the t-shirts being skin-tight and showcasing your spare tire — if it’s a relaxed fit you want, that’s one of the options. But the current options are limited.

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