The Consumer Electronics Show in Las Vegas is traditionally where the big names in tech show off their upcoming products, and the 2020 show was no different. There were new smartphones, TVs, and home automation devices from all the usual suspects. Even a few electric vehicles snuck in there. But mixed in among flashy presentations from the electronics giants was a considerably more restrained announcement from a company near and dear to the readers of Hackaday: Arduino is going pro.

While Arduino has been focused on the DIY and educational market since their inception, the newly unveiled Portenta H7 is designed for professional users who want to rapidly develop robust hardware suitable for industrial applications. With built-in wireless hardware and the ability to run Python and JavaScript out of the box, the powerful dual-core board comes with a similarly professional price tag; currently for preorder at $99 USD a pop, the Portenta is priced well outside of the company’s traditional DIY and educational markets. With increased competition from other low-cost microcontrollers, it seems that Arduino is looking to expand out of its comfort zone and find new revenue streams.

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