When Is Apple Beige Not Apple Beige?

If we cast our minds back a few decades, almost all computers were a beige colour. “Beige box” even became a phrase for a generic PC, such was their ubiquity. Long before PCs though there were other beige computers, and probably one of the first to land on the desks of enthusiasts rather than professionals was the Apple ][. But exactly what beige colour was it? It’s a question that interested [Ben Zotto], and his quest led him through a fascinating exploration of a colour most of us consider to be boring.

We’re used to older beige computers becoming yellow with time, as the effect of light and age causes the fire retardants in their plastic to release bromine. But the earlier Apple products haven’t done this, because their beige came not from the plastic but from a paint. [Ben] was lucky enough to find a small pot of touch-up paint from Apple that was made available to dealers, so notwithstanding any slight pigment changes from its age, he set off in pursuit of its origin.

Along the way to identifying a modern Pantone shade (Pantone 14–0105 TPG, for the curious) he treats us to a cross-section of Apple’s early colour history with reference to the memories of early Apple luminaries. He even suggests readily available shades that could suffice, pointing to Gloss Almond Rust-Oleum spray paint.

So should you wish to colour-match to an early Apple, now you can. If you have a Commodore or an Atari though, maybe your task is a little easier.