Hack Your Brain: the McCollough Effect

There is a fascinating brain reaction known as the McCollough Effect which is like side-loading malicious code through your eyeballs. Although this looks and smells like an optical illusion, the science would argue otherwise. What Celeste McCollough observed in 1965 can be described as a contingent aftereffect although we refer to this as “The McCollough Effect” due to McCollough being the first to recognize this phenomena. It’s something that can’t be unseen… sometimes affecting your vision for months!

I am not suggesting that you experience the McCollough Effect yourself. We’ll look at the phenomena of the McCollough Effect, and it can be understood without subjecting yourself to it. If you must experience the McCollough Effect you do so at your own risk (here it is presented as a video). But read on to understand what is happening before you take the plunge.

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