When [sticilface] started using the Arduino IDE to program an ESP8266, he found he was running out of RAM quickly. The culprit? Strings. That’s not surprising. Strings can be long and many strings like prompts and the like don’t ever change. There is a way to tell the compiler you’d like to store data that won’t change in program storage instead of RAM. They still eat up memory, of course, but you have a lot more program storage than you do RAM on a typical device. He posted his results on a Gist.
On the face of it, it is simple enough to define a memory allocation with the PROGMEM keyword. There’s also macros that make things easier and a host of functions for dealing with strings in program space (basically, the standard C library calls with a _P suffix).