Depending on who you ask, the Norden bombsight was either the highest of high tech during World War II, or an overhyped failure that provided jobs and money for government contractors. Either way, it was super top secret in its day. It was also expensive. They cost about $25,000 each and the whole program came in at well over a billion dollars. The security was over the top. When not flying, the bombsight was removed from the plane and locked in a vault. There was a pyro device that would self-destruct the unit if it were in danger of being captured. So why did one of the most famous missions of World War II fly with the Norden replaced by 20 cents worth of machined metal? Good question.
You often hear the expression “less is more” and, in this case, it is an accurate idea. I frequently say, though, that “just enough is more.” In this case, though, less was actually just enough. There were three reasons that one famous mission in the Pacific theater didn’t fly the Norden. It all had to do with morale, technology, and secrecy.
Continue reading “Less Is More — Or How To Replace A $25,000 Bomb Sight For 20 Cents” →
Every generation thinks it has unique problems and, I suppose, sometimes it is true. My great-grandfather didn’t have to pick a cell phone plan. However, a lot of things you think are modern problems go back much further than you might think. Consider Kickstarter. Sure, there have been plenty of successful products on Kickstarter. There have also been some misleading duds. I don’t mean the stupid ones like the guy who wants to make a cake or potato salad. I mean the ones that are almost certainly vaporware like the induced dream headgear or the Bluetooth tag with no batteries.
Overpromising and underdelivering is hardly a new problem. In the 30’s The McGregor Rejuvenator promised to reverse aging with magnetism, radio waves, infrared and ultraviolet light. Presumably, this didn’t work. Sometimes products do work, but they don’t live up to their marketing hype. The Segway comes to mind. Despite the hype that it would revolutionize transportation, the scooter is now a vehicle for tourists and mall cops.
One of my favorite examples of an overhyped product comes from World War II: The Norden Bomb Sight. What makes the Norden especially interesting is that even today it has a reputation for being highly accurate. However, if you look into it, the Norden–although a marvel for its day–didn’t always live up to its press.
Continue reading “Misleading Tech: Kickstarter, Bomb Sights, And Medical Rejuvinators” →