Misleading Tech: Kickstarter, Bomb Sights, And Medical Rejuvinators

Every generation thinks it has unique problems and, I suppose, sometimes it is true. My great-grandfather didn’t have to pick a cell phone plan. However, a lot of things you think are modern problems go back much further than you might think. Consider Kickstarter. Sure, there have been plenty of successful products on Kickstarter. There have also been some misleading duds. I don’t mean the stupid ones like the guy who wants to make a cake or potato salad. I mean the ones that are almost certainly vaporware like the induced dream headgear or the Bluetooth tag with no batteries.

Overpromising and underdelivering is hardly a new problem. In the 30’s The McGregor Rejuvenator promised to reverse aging with magnetism, radio waves, infrared and ultraviolet light. Presumably, this didn’t work. Sometimes products do work, but they don’t live up to their marketing hype. The Segway comes to mind. Despite the hype that it would revolutionize transportation, the scooter is now a vehicle for tourists and mall cops.

One of my favorite examples of an overhyped product comes from World War II: The Norden Bomb Sight. What makes the Norden especially interesting is that even today it has a reputation for being highly accurate. However, if you look into it, the Norden–although a marvel for its day–didn’t always live up to its press.

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