Over the course of more than a decade, physical media has gradually vanished from public view. Once computers had an optical drive except for ultrabooks, but these days computer cases that even support an internal optical drive are rare. Rather than manuals and drivers included on a data CD you now get a QR code for an online download. In the home, DVD and Blu-ray (BD) players have given way to smart TVs with integrated content streaming apps for various services. Music and kin are enjoyed via smart speakers and smart phones that stream audio content from online services. Even books are now commonly read on screens rather than printed on paper.
With these changes, stores selling physical media have mostly shuttered, with much audiovisual and software content no longer pressed on discs or printed. This situation might lead one to believe that the end of physical media is nigh, but the contradiction here comes in the form of a strong revival of primarily what used to be considered firmly obsolete physical media formats. While CD, DVD and BD sales are plummeting off a cliff, vinyl records, cassette tapes and even media like 8-track tapes are undergoing a resurgence, in a process that feels hard to explain.
How big is this revival, truly? Are people tired of digital restrictions management (DRM), high service fees and/or content in their playlists getting vanished or altered? Perhaps it is out of a sense of (faux) nostalgia?
