Disrupting Advertisement Agency Workers with Electric Shocks

We hope this project will make you laugh as much as we did. For 4 hours, some Australian advertising executives agreed to be subjected to Electric Muscle Stimulation (EMS) controlled by people from all over the globe watching their reaction over the Internet. The public could disrupt their day with a click of a mouse. The user simply needed to go online, choose a live stream, click the ‘Disrupt’ button and watch as the EMS instantaneously zapped the volunteers. For each ‘disruption’, the company donated $1 to a local community.

The EMS hardware was designed to deliver up to 60V pulses and controlled using the MIDI protocol. The platform is powered by 8 AA batteries and receives zapping commands via UDP. Unfortunately, the resources can’t be found on the project’s webpage, but you can still have a look at the two videos embedded after the break. The total amount donated during this experiment was $5500!

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