By far the most desirable booth for the crowds at SXSW Create was the Sparkfun quadrant. We call it a quadrant because they had a huge footprint approaching 1/4 the tented area, but it was well used. They brought a number of staff down to Austin in order to give away a legit electronic badge project they call BadgerHack.
This is the answer to that, a badge giveaway and build-off aimed at kids but cool enough to make me feel only slightly awful for accepting one when I pretty much knew they were going to run out before the final day was done.
The USB stick PCB is, as you guessed it, an Arduino compatible loaded up with an FTDI chip and an ATmega328p which they call the BadgerStick. Accompanying this is a multiplexed 8×7 LED matrix board. Solder the three pin headers and the battery holder leads, connect to the plastic badge using the supplied double-stick tape, and you have a badge that scrolls a message in LEDs.
What an awesome giveaway. I really like it that they didn’t cut corners here. First off, the kids will value the badge much more because they had to actually assemble it rather than just being handed a finished widget. Secondly, there is the USB to serial chip and USB footprint that means they can reprogram it without any extra equipment. And an LED matrix… come on that’s just a gateway drug to learning Wiring. Bravo Sparkfun and Atmel for going this route with your marketing bucks.
The badge activity rounded out with some hardware interfacing. There’s a 3-pin socket that attendees could plug into 4 different stations around the booth. Once done they received a coupon code for Sparkfun that scrolls whenever the badge is booted up. For some at-home fun, the writeup (linked at the top) for the BadgerHack firmware is quite good. It offers advice on changing what is displayed on the badge and outlines how to build a game of Breakout with just a bit of added hardware.