If you were anywhere near a computer in the mid-to-late 1990s, you almost certainly encountered a Zip drive. That distinctive purple peripheral, with its satisfying clunk as you slotted in a cartridge, was as much a fixture of the era as beige tower cases and CRT monitors. Iomega, the company behind it, went from an obscure Utah outfit to a multi-billion-dollar darling of Wall Street in the span of about two years. And then, almost as quickly, it all fell apart.

The story of Iomega is one of genuine engineering innovation and the fickle nature of consumer technology. As with so many other juggernauts of its era, Iomega was eventually brought down by a new technology that simply wasn’t practical to counter.

The House That Bernoulli Built

Iomega was founded in Utah, in 1980, by Jerome Paul Johnson, David Bailey, and David Norton. The company soon developed a novel approach to removable magnetic storage based on the Bernoulli effect. The Bernoulli Box arrived in 1982, which was a drive relying on PET film disks spun at 1500 RPM inside a rigid, removable cartridge. The airflow generated by the spinning disk pulled the media down toward the read/write head thanks to the eponymous Bernoulli effect. While spinning, the disk would float a mere micron above the head surface on a cushion of air. If the power cut out or the drive otherwise failed, the disk simply floated away from the head rather than crashing into it—a boon over contemporary hard drives for which head crashes were a real risk. The Bernoulli Box made them essentially impossible. Continue reading “From Zip To Nought: The Rise And Fall Of Iomega” →