Stay Scrappy, Hackers! Hardware Startups Versus Goliath

A toast to all the hackers out there who like to do it scrappy, who fight hard to get your products to work, who make your own tools and testing jigs and assembly lines in your basement, and who pound the pavement (and the keyboards) to get your product out there. Here’s to you (*clink*).

I had the fortune of a job interview recently in a big faceless company that you may have never heard of but probably use their stuff all the time. They make billions. And it was surreal. This article is about what it’s like for a scrappy start-up engineer to walk into the belly of the beast of an organization that counts its engineers in the tens of thousands. For obvious reasons, I can’t go into specific details, but let me paint for you in broad strokes what you, the hacker and entrepreneur, are up against.

When you have a company that’s been around for decades and whose yearly sales volume has more digits than some countries, everything is a few orders of magnitude bigger in scale. People, resources, volumes, everything.

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Words of wisdom from a maker entrepreneur

words-of-wisdom-from-a-maker-entrepreneur

Have an awesome invention that you want to create and sell to the world? Think you have everything all planned out and you’re ready to just let the money flow in? Maybe not. Take a few moments and read [Jonathan]’s first hand experience of a maker start up business that didn’t go anything like he had planned.

[Jonathan] thought he was ready. He had created a unique product and, by taking pre-orders, didn’t have to front any of his own capital. He had shown that there was demand for such a device. The big problem…supply. Selling things was the easy part. Actually making them was another story. Every step of the way had complications. Printing errors, parts suppliers backed out, an international money transfer didn’t go through, postage rates increased, suppliers sent the wrong parts, and he and his wife had a baby. His stress levels were through the roof knowing that his customers had prepaid and were waiting through all the delays.

In the end, [Jonathan] learned a lot and survived the journey. He is currently working on his next invention. If you’d like to learn more about his experiences, you can message him personally.  There’s also a Pianocade features video after the break.

[via Adafruit]

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