Recently there’s been some buzz in the news that Pepsi, or more accurately the company’s Russian division, had partnered with a startup by the name of StartRocket to experiment with the idea of putting “billboards” in space. After overwhelmingly negative response to the idea on social media, Pepsi’s official line is that the StartRocket experiment was a one-time partnership, and that the company has no plans to push ahead with a space advertising program “at this time”.
Had this been the first time a worldwide conglomerate like Pepsi had turned their eyes up into the black and saw dollar signs, you might think that humanity’s brief flirtation with space-bound advertisements was nothing but a social media stunt. But the truth of the matter is that companies such as Coca-Cola and Pizza Hut have been trying to get their products off terra firma since the 1980’s. This isn’t even Pepsi’s first attempt, despite what their PR department might want you to believe right about now.
So why haven’t we seen advertisers putting their money into space advertising schemes? Well, we have, actually. They just haven’t been terribly effective and the average person likely has no recollection of them. We’re seeing considerable excitement about spaceflight in the new media right now with billionaires like Elon Musk and Jeff Bezos battling to see who can build the most outlandish rockets, but historically, you’d do better getting a 10 second spot during the Super Bowl than plastering your logo on the side of a weather satellite.
In honor of Pepsi’s recent blunder, let’s take a look at some of the standout attempts to conquer advertising’s true true final frontier from the last few decades.
The world is full of single board computers that want a slice of the Raspberry Pi action. Most of them are terrible. But fools and their money, yadda yadda, and there’s a new sucker born every minute. The latest contender to the Raspberry Pi is the Atomic Pi. It’s an x86-based single board computer that costs $35, shipped to your door. Is it worth it? Is it even in the same market as a Raspberry Pi? Or is it just a small budget computer without a box? I have no idea.
With that said, the Atomic Pi comes with an Intel Atom x5-Z8350 with Intel HD Graphics (Cherry Trail). There is 2 GB of DDR3L-16000, 16 GB of eMMC, and an SD slot for storage. Connectivity is a full HDMI port (primary audio out), USB 3.0 and 2.0 ports, a Mediatec RT5572 used for WiFi, a Qualcomm CSR8510 for Bluetooth 4.0, a “Legitimate licensed BIOS”, and a real-time clock. Overall, you’re looking at a top-of-the-line tablet computer from four years ago. One that would run Windows.
To use all the features of the Atomic Pi, you will need to buy a $15 breakout board to supply power to the board, and use a large industrial power supply, the kind you would normally find bolted to a RepRap or a homemade CNC machine. You will need to supply both 5 V and 12 V to the board if you would like to use the Class D audio amplifier, but if you only want to use audio over HDMI, supplying only 5 V will do. If you want to boot this board, it looks like you’ll need to bring a USB/TTL cable to make everything work. This may be a tough sell to a crowd with zero experience booting a bare Linux system. That said, it runs Nintendo 64 emulators well, which is the only reason people buy Raspberry Pis anyway.
Is the Atomic Pi the single board computer you need? I don’t know. But we’ve got an Atomic Pi on order, and we’re ready to go with a full review when it show up.
The first Arduino was serial, and over the decade and a half, this has been the default way to upload code to an Arduino board. In 2008, support for in-circuit programmers was added, and later port detection was added. The latest version of the Arduino IDE adds something new: pluggable discovery. Now any protocol is supported by the Arduino IDE.
This feature is the brainchild of [Paul Stoffregen], creator of the Teensy. If you’ve ever used a Teensy, you’ll remember the Teensyduino application used to upload code to the board. The Teensy uses HID protocol instead of serial for uploading. After working to improve the integration between the Teensy and Arduino IDE, [Paul] stated extending the DiscoveryManager. After some discussion with the Arduino developers, this feature was then added to Arduino 1.8.9, released a month or so ago.
There are some issues with Pluggable Discovery, most importantly that it doesn’t yet exist in the Arduino Command Line Interface (yeah, that exists too). If you’re looking to contribute to Open Source, that would be a nice project to pick up.
With the right JSON, and configuration, it is now theoretically possible to extend the Arduino IDE to any sort of protocol. This means (again, theoretically), it’s possible to update the firmware in your DIY MIDI synth over SysEx message, or a parallel port, maybe. Someone is going to upload to an Arduino board over PCIe, eventually.